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August 20, 2014
​Recruiting Big Data in the Hiring Process
Many large corporations have seen the advantages of using big data, even in the hiring process. However, the benefits are not just for big companies; small businesses can also reap the rewards.

Hiring the right candidate means better efficiency and lower turnover.

Since hiring employees is one of the biggest expenses a business can have, replacing them is one cost you don't want to incur.

Using big data allows you to select the right fit for your company as well as the best fit for the job.

How Big Data Changes Hiring
In the past, recruiters relied on interviews and applications to determine who was the most qualified. While these methods sound objective, in reality they were often subjective — based on the feelings and opinions of the hiring manager or interviewer.

Big data removes any biases or personal feelings by strictly measuring job candidates on their ability to perform and meet certain expectations.

As the following article shows, it allows them to “Stay focused on the big data bottom line,” which is hiring the best candidate for the organization.

Ongoing Benefits
The benefits of using big data systems for personnel are not just in the hiring process.

Once an applicant has been hired, big data analysis can be useful for monitoring performance for annual reviews or promotions. It can even be an indicator when someone is not performing well before the situation gets out of hand.

Often, small businesses tend to rely on a "judgment call" to determine who the best candidate is.

However, that methodology can overlook critical components of the person's abilities and skills that would indicate that the job opening is not the best fit.

How to Use Big Data in the Recruiting Process
One of the issues that many companies have with big data is that they don't know how to use it.

It takes a specialist to know how to transform all of that data into usable information. Many times, this is someone in the IT field who understands the technical aspect of the data and can turn it into understandable information.

Every business is unique in the kind of information it needs to know.

What is important to a company in one industry may have no relevance for a business in another field. That is why having an expert in the company is beneficial to the organization. They can move through all of the data to find what is relevant for the business.

A small business that is interested in utilizing big data for the recruitment process and other aspects of human resources should begin by talking to a qualified big data specialist. Once the information is gathered, organized and developed into a usable format, the company can start to see the benefits.

Big data is here to stay, and businesses of all sizes can take advantage of it.

While many companies think of it in terms of customers and marketing, it also has numerous benefits for inside the organization, including recruitment and employee management.

As an employer, are you using big data in the hiring process? If so, how has it worked for you?

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Joyce Morse is an author who writes on a variety of topics, including SEO and online business degrees.
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