|Business Development - Video Str...||Epipheo
||Cincinnati OH 04/21/2021 Overall Objective Field and convert inbound leads, prospect and convert outbound opportunities, and develop as many large, ongoing, strategic video partnerships as possible to contribute to the overall growth in the value of Epipheo The Main Ways You Contribute * Achieving an at-or-above industry-standard conversion rate on qualified leads * Leveraging relationships with existing accounts to open new doors to new departments to work with * Working a target prospect list diligently to win new outbound business * Using discernment when to work with the creative teams to help win new deals * Setting up the creative teams for success, matching the right solution to the clients budget How you will Contribute: * Able to work dedicated, focused, 40 hour weeks * Being focused and active with your time * Making phone calls to new prospects * Presenting and pitching our value proposition * Taking responsibility for your performance * Travel expectation of up to 20% of your time * Commit to being coached * Utilizing cloud-based SAAS (Salesforce, Google Apps, Etc) * Being high energy, having a positive, optimistic attitude * Thinking strategically when it comes to video and marketing content|
|Digital Marketing Manager||Commonwealth Foundation
||17101 04/28/2021 Digital Marketing Manager The Organization Commonwealth Foundation is among the most effective and influential state-based think tanks in the country. With a top-notch team of policy analysts and communication experts, CF transforms free-market ideas into public policies so all Pennsylvanians can flourish. Our research and advocacy have led to lower taxes on working Pennsylvanians, greater transparency in state government spending and contracts, criminal justice reform that reduced both prison population and crime and increased educational options for thousands of students. Our work is driven by our core values of: * Integrity, * Treating everyone with dignity, * Stewardship of our investors time and treasure, and * Pursuing productive solutions to problems. Position CF seeks a Digital Marketing Manager to partner with the Director of Marketing and support the marketing team as a whole. The person will report to the Director of Marketing and will be responsible for overseeing the day-to-day execution of marketing tactics. The successful candidate can be based in our Harrisburg or King of Prussia offices or work remotely. Responsibilities * Execution of issue campaigns based on the strategy set by the director of marketing and the vice president of strategy * Responsible for execution of all marketing components * Traditional marketing * Design and messaging of traditional marketing components, including ads, mailers, billboards, and more * Digital marketing * Design and execution of social media campaigns, including lead ad generation and growth of owned audience * Run point with any external vendors necessary for campaign success * Build and maintain CFs digital marketing presence * Based on the strategy set by the director of marketing and the vice president of strategy, execute the following: * Mange the website * Execute day-to-day posting and any structural updates and changes * Point person for the website vendor, receive consistent updates on analytics and performance * Manage SEO * Build and maintain owned audience * Execute and manage lead generation campaigns, partnering with the social media team to execute the campaigns * Ensure owned audience and website are integrated with Salesforce and other data platforms as necessary * Recommend and implement opportunities for improvement of marketing automation for new audiences * Execute any email correspondence to owned audiences, including drafting, segmentation of lists, and reporting * Email tactics * Coordinate across departments to provide guidance and tactical expertise * Ensure email reporting is being completed, and report to the Director of Marketing regularly * Partner with the social media team to ensure up-to-date content farm * Day-to-day management of the marketing suite * Partner with the director of marketing to ensure marketing suite of external and internal collateral and design elements is up to date * Execute updates to these materials with other staff members and vendors as necessary Requirements * Experience managing marketing campaigns * Experience with WordPress, Salesforce, Mailchimp, or similar platforms is required * SEO and digital data analysis required * College degree preferred * Understanding and passion for the mission of the Commonwealth Foundation * Must be able to meet deadlines in a fast-paced quickly changing environment * A proactive approach to problem-solving with strong decision-making skills * Supervisory experienceincluding vendors and direct reportspreferred Benefits * Salary will be competitive and commensurate with experience * Monthly stipend for health care * Short-term and long-term disability insurance * Reimbursements for needed mobile technology and home office supplies * 4% company contributions towards retirement plan To Apply Qualified candidates should submit the following application materials in one PDF document through the Commonwealth Foundations career center. * Rsum * Cover letter detailing your experience, your interest in/passion for Commonwealths mission, and your salary requirement Apply Here PI135234328|
|Marketing Coordinator (Remote)||Go
||Portland OR 04/25/2021 At Go, we attribute much of our success to the strength of our marketing team. To build on this momentum, were searching for a highly qualified marketing coordinator to help us evolve. From day one, this individual will contribute to existing marketing programs while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines. This position will span both consumer (end-user) and client (business) outreach. This is a highly collaborative role interfacing with creative, product and sales teams. Objectives * Assist in the development and implementation of the companys go-to-market strategy * Ensure all marketing efforts serve immediate and long-term business goals, identify improvements for processes, content, and lead generation * Prepare marketing activity reports and metrics for measuring program success * Assist in developing market research, competitive analyses and consumer trends * Share best practices, local marketing ideas and tactics with the team Key Responsibilities * Support the Marketing Director in evaluating the marketing plan and strategy by assembling and analyzing campaign performance metrics and generating insights * Interface with outside partner agencies (social media, PR. media) to coordinate activities and evaluate performance, provide tactical support as needed * Maintain an inventory of brand and sales materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed * Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership * Work closely with the creative team to assist in the creation and execution of client-facing communications strategy Skills and Qualifications * Bachelors degree in marketing, advertising, or communications preferred, but not required * Past work experience as a marketing coordinator or similar role * Hands-on experience with digital marketing, content marketing, and social media marketing * Experience with consumer research * Experience working with data (reporting, insights) to drive marketing decisions * Excellent writing, communication, and presentation skills Location * Team Go is a remote-first company. We hire from (almost) everywhere, and you can work from (almost) anywhere. * The Marketing Coordinator should be able to overlap significantly with Portland, OR (PDT, UTC-7) About Team Go We use technology to inspire and empower humanity, and to enrich real-life relationships with friends, family, and community because we believe in a world where social technology unites us and makes us happier. We started on this mission by putting together a team of people to fix social isolation and bring people together to do things they love. By looking at how people make plans with one another, we built the Go app around peoples existing behaviors: sharing plans with our friends, inviting friends to collaborate, finding time to hang out, and the last (best) part: making it all happen in real-time, in real life. We also want the local businesses in your community to be part of the conversation, which supercharges the Go app and helps you find what you love to do and do it with the people you already know.|
|Digital Marketing Manager||Symbridge
||Greenwich CT 04/14/2021 Symbridge, a digital asset exchange, is seeking to hire a highly motivated and passionate Digital Marketing Manager to support the marketing and sales organization. This is an incredible opportunity to join a fully funded, innovative, early stage Fintech that will transform digital trading platforms. Are you a self-driven individual that thrives in an ever-changing environment? Are you a sharp multitasker who can juggle multiple projects at once? As the digital marketing manager, you will develop and execute demand generation programs and community development strategies that will build awareness and generate qualified leads in our target client segmentation and markets. What makes this a great opportunity: * Advanced blockchain technology platform in the digital asset exchange space * Opportunity to make an impact and have your voice heard * We are an equal opportunity employer What youll do: * Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, social and search * Develop trigger-based and nurture outbound email tracks that engage our target audience with the right message at the right time * Own website and landing page development and optimization * Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs * Brainstorm with regards to creating new and creative growth strategies for the company * Identify trends and insights, and optimize spend and performance based on the insights * Evaluate emerging technologies and provide thought leadership/perspective for adoption What youll need to have: * 3 years experience in demand generation and media planning * 4+ years integrated marketing * B2C marketing experience * Experience with marketing automation (Pardot or Hubspot), CRM, CMS, Search and Display, Paid Social and analytics platforms * Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives * Outstanding communication and negotiation abilities with excellent organizational skills and exceptional problem-solving skills * Must have strong analytical skills coupled with a "data-driven" thinking mentality * Must have the ability and desire to stay "up to date" with the trends / best practices in online marketing and digital asset trading What would be nice to have: * Cryptocurrency or blockchain marketing a plus * Financial services or FinTech experience * Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions Educational Requirements: * Bachelors degree in Marketing or related field What youll get: * Competitive and appealing compensation and time off paid package * Generous medical benefits coverage * 401K Plan|
|Digital Product Manager||Ad Council
||New York NY 04/06/2021 Summary: A Digital Product Manager at the Ad Council works with our VP and Director to implement the digital product strategy and roadmap for a subset of Ad Council campaigns. We are looking for a talented, passionate digital professional who wants to help us build best in class digital products for social good. In this role, you will get to work with the top advertising, digital, social and media agencies in the country as well as talented web developers and user experience leaders in the field. You will be part of a team that values innovation, collaboration and is passionate about our end users. You will work on projects ranging in size and scope from managing the production of a landing page to robust websites with many interactive features. Digital products include: websites (mobile first, accessible), mobile apps, chatbots, ongoing website maintenance and optimization, campaign toolkit websites and other internal Ad Council projects. You will manage the development and optimization of products that either live on our enterprise CMS - Brightspot - or microsites that live within a campaign sponsor's website or on their servers. This is currently a remote position with a team that is based out of NYC. What you'll do: * Work collaboratively with designers, copywriters, account, developers and other teams on social good digital products * Drive the campaign digital product strategy and conceive an overall product roadmap that will bring the strategy to fruition with Director or VP * Drive the execution of the roadmap and deliver against campaign KPIs and objectives with Director or VP * Communicate effectively to the larger campaign team to keep everyone informed of progress * Work with research and analytics teams to establish digital product KPIs and ensure that they are being achieved * Work with product vendors to develop SOWs and timelines and deliver products within scope and budget * Work on other digital product team initiatives such as managing our external UX committee or Game for Good initiative partnering with the video game industry * Represent the Ad Council and our digital work at industry conferences and thought leadership events Minimum Qualifications: * 3-4 years in project management * 2-3 years of digital product management experience * Familiar with Google Analytics * Strong oral and written communication skills * Experience working on websites with any CMS platforms * Exercise good judgment; operate with warmth, a collaborative approach and 'can do' mindset while working in a remote environment * Previous experience prioritizing tasks and meeting deadlines while handling several projects * Ability to work with colleagues and projects in the East Coast time zone (if remote) Preferred Qualifications/Requirements: * Ad Agency experience * Familiar with website accessibility standards and best practices * Experience working with any enterprise level CMS * Design/Production background with an interest in UX * Strong ideation skills coupled with the ability to communicate and influence stakeholders. * Ability to collaborate and build successful relationships across multiple functions and business areas Who we are: The Ad Council is where creativity and causes converge at scale. We are a New York-based national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to create changed around the most critical social issues facing our country. The Ad Council initiates, produces and activates communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We produce content that ignites new ideas, increases the health, education, and safety of our nation, and literally saves lives. We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and the viral campaign "Love Has No Labels" that celebrates diversity and promotes inclusion. We work hand in hand with the leading non-profit organizations, government agencies, corporate brands and media companies to develop over 40 national social good campaigns each year including Suicide Prevention, Gun Safety, Bullying Prevention, STEM for Girls, Pet Adoption and Texting and Driving Prevention. The Ad Council team uses all the tools in communications arsenal including developing PSAs and social media content, engaging talent, gaming, conducting media relations and grassroots marketing, and creating chat bots, digital and live events to raise awareness around social causes. We also have the opportunity to work with our Board of Director companies such as Amazon, Facebook, Google/YouTube, Vice and R/GA to leverage the latest tactics, tools and platforms that will have the most significant social impact. To learn more about the Ad Council and its impactful campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube. We are deeply committed to diversity, equity & inclusion: At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today. The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status. Contact Us: To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below: Fax (212) 922-1676 or US Mail to the Advertising Council Attn: Talent team 815 2nd Avenue; 9th Floor New York, NY 10017 EEO is the Law Apply Here PI133418526|
|Marketing Specialist||American Academy of Orthopaedic Surgeons (AAOS)
You are known for your ability to be nimble and adaptable while beingstrategic. You balance this with a willingness torollup your sleeves to be tactical. You enjoy collaborating with many functional areas in an organization and alwaysdeliver outstanding customer service to your internal clients.
If this sounds like you, please read on!
The Marketing Specialist will plan, develop and implement integrated marketing campaigns for select AAOS products, courses, services and related programs, as assigned. This includes working with internal and external stakeholders to ensure marketing objectives are met through the strategic and tactical integrated marketing communication plans; working with MarCom and AAOS Channels to execute deliverables; utilizing creative and operational resources within allocations and budget; using key metrics to assess if programs are meeting goals; and refining and tweaking plans based on metrics and results of programs.
The Marketing Specialist will support the needs of education, commercial solutions, and quality program/products, and additional areas, as assigned. Collaboration with internal clients and peers within the Marketing, Communications, and Membership department is critical. The Marketing Manager will be act as Marketo administrator, therefore, a solid foundation and working knowledge of Marketo is essential.
* Provide marketing planning and support for assignedAAOSproducts, programs,services,and projects. Developstrategicapproaches,applytacticalschedules,and craft creative strategiesfor marketing plans to achieve business goals.
* Responsiblefor overallmarketingproject management, including executing marketing plansandcommunications programs for assignedprojects on schedule. Provide day-to-day coordination of in-house resources and external vendors engaged in activities supporting assignedmarketing projects. Communicateand collaboratewith other AAOSproject and marketing staffto successfully marketassigned AAOSproducts and services.Standardize reporting of key performance metrics and analyze results to optimize campaign success. Including: Drafting creative strategies,developing promotional schedules,writingmarketingcopyfor various media, directing in-house/external creative, print, digital, and distribution vendors.
* Structuring the planning, development, implementation, versioning, deployment, and metrics of promotional email campaigns within our email automation platform (currently Marketo) which works with Personify, our Association Management platform.
* Managing project-related expenses, developbudgets, and maintain financial reportsin a manner consistent with AAOS policy.Preparereports, forecasts,and marketing recommendationsto assistAcademystaff with short and long-term budget planning.Ensure organization reporting throughPowerBIand dashboards are focused on key metrics that are meaningful to leadership and product owners.
* Preparing and/or coordinatingcompetitive marketanalyses, promotional recommendations, marketing strategies,campaignresults, and other context and topics to various AAOSstaff,committees, or governance bodies as necessary.
* Assisting in the internal planning and coordination to support any program/product planning at the AAOS Annual meeting, as well as any external society conference or tradeshow that may be needed to promote Academy offerings. Duties can range from planning, promotion, and budgeting related to the exhibit.
* Trafficking materials internally and externally to obtain approvals, and meeting production schedules through AAOS channels, including maintaining and updating time-sensitive assigned areas of the AAOS website (EpiServer); launching programs and products with PR team; content creation for member communications (articles, podcasts); social media; and/or direct mail
* Adhering to AAOS branding guidelines, help to develop, refine, maintain assigned program/product brand standards and ensure that they are followed in other AAOS channels
Exemplifiesthefollowingessential valuesof the Academy:
* Teamwork: Effective collaboration and team-focus to solve complex problems and drive innovation.
* Empowerment:The authority, information, and skills to make decisions and drive results.
* Accountability: Ownership of process and results that drive decisions and ensure implementation.
* Mindset of Growth/Continuous Learning: Focused on and invested in self and staff development to become more adaptable, making the Academy more agile, innovative, and sustainable.
* Up to 10 days per year
* 4-6 years of progressively responsible marketing experience with emphasis on education, membership, health care, and/or related products/programs
* Experience withautomation software platforms to deploy and manage email campaigns, list segmentation, and nurture campaigns (Marketo)
* Understanding and experience with content marketing strategies and using digital tactics to reach desiredoutcomes
* Demonstrated experience in conceptualizing and executing marketing plans, employing a variety media and vehicles in the integrated marketing communicationsmix
* Outstanding ability in written and oral communication, including promotional copy, presentation and report writing
* Excellent organizational skills and teamwork orientation
* Proficient with layout software applications; Adobe Suite preferred to do/coordinate basic design functions to size/resize images for email, banners, website, and PDFs
* Marketing technology knowledge needed email deployment, list segmentation, PowerBI reporting, website page creation and maintenance (Episerver). Target and retargeting paid ad knowledge, Google Analytics, SEO, SEM, and understanding of social campaigns experience
* Keeping current with best practices in email marketing and automation strategies
* Degree in Marketing, Marketing Communications, Strategic Digital Communications
* Association experience, health care marketing experience, or business-to-business marketing
* Understanding of membership marketing
* Client services advertising agency experiencea plus
If this describes YOU, please apply by sharing thefollowing:
-Clearly communicate why you are the ideal candidate for this role, providing specific examples and experiences as proof points.
-Attach your resume, cover letter, salary requirements and any additional materials that support your application.
JOB CODE: HR/MM21
|Marketing Manager - Digital Agen...||First Call
||Missoula MT 04/02/2021 Position Summary Plan, manage and operate marketingactivities thatconsistentlygenerate new leads for First Call Web - a small Digital Agency serving Montana and beyond. Learn more here:Missoula Web Design, SEO, Branding, & Marketing Services (firstcall-web.com) (division of First Call Computer Solutions) Job Status: Full Time Pay: $45,000 to $50,000DOE Benefits: * Rich and flexiblemedical/dentalwith a Health Savings Account option.PaidVacation, Sick and Holidaytime * Retirement: 401k with 4% matchand discretionary profit sharing. * Certification assistance&continuing education benefits * Cell phone reimbursement * Paid parking * Kitchen, pool table,snacksandbean juice/wakey wakey/cupped lightning (coffee) * PersonalITpurchasingemployee discount * Team bonding events * Work-life balanceflexibility * Office / Work from home flexibility * GeneralWork Schedule: 8am-5pm M-F * Travel / Driver License Required:Yes (approximately 10-15% of work is in the field) Position Roles and Responsibilities * EstablishMarketingPlanto support First Call Web's business objectives. * Manageand execute theplan * Maintainalignment with the marketing budget. * DigitalInbound marketingexecution * Social Media Posts * EmailDrip campaigns * Blogging and other content posts * Website landing pages * Direct mail * Tradeshows / Association Relationships * Marketing slicks and handouts * Other events Resource Profile * Digital marketing experience * Project planning,managementand execution * Branding, positioning,storytelling * Creative juice * CRM, Inbound Marketing, Content Management Systems,Office, Creative Cloud etc. * Self-motivated * Discipline & focus * Professional appearance * Desire to help grow a small business - fire in the belly! *|
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