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Star Wars’ Mark Hamill and Rian Johnson Urge Fans to Evade the Movie’s Marketing
August 15th, 2017 by The Drum on Beyond Madison Avenue
An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots. Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers...

Facebook Moves Closer to YouTube and TV With New Shows, Watch Platform
August 10th, 2017 by Digiday on Digital Pivot
Facebook wants people to spend more time watching videos on its platform, as they already do on YouTube. Starting Aug. 10, it’s introducing a new video destination called “Watch,” which aims to do exactly that. Watch is essentially a remake of Facebook’s video tab, available online...
Disney to End Netflix Deal and Launch Its Own Streaming Service
August 9th, 2017 by The Verge on Digital Pivot
Disney will end its distribution deal with Netflix and launch its own streaming service, the company announced today. It intends to launch the service in 2019. The move is a real blow to Netflix, which secured a valuable streaming deal with Disney back in 2012...
Vimeo Finally Explains Why It’s Not Launching Its Own Version of Netflix
August 3rd, 2017 by E. V. Perkins Jr. on Digital Pivot
Vimeo spent years insisting that it was going to launch a subscription video service just like Netflix, YouTube and many others. Then, in June, IAC’s video unit abruptly announced that it wasn’t going to do that, after all. What happened? IAC never formally explained, but it was relatively easy to guess...
Amazon Cozies Up to Video Publishers with Marketing and Tech Support — and Cash
July 19th, 2017 by Digiday on Digital Pivot
Amazon wants video publishers and creators to distribute their work on its streaming platform. And it’s providing free marketing and technical support — and in some cases, financial incentives — to make that happen. Video publishers and creators have two primary ways to self-distribute on Amazon Prime: the Amazon Video Direct program...
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