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5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
September 23rd, 2016 by Contently on Digital Pivot
Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Should he keep his Periscope live stream going for his captivated audience, or use his phone to switch over to GE’s Snapchat? Would his signal hold? Should he switch over to his DSLR camera to snap photos for the GE Reports blog?

Kohl's Chewbacca Surprise Leads to Record Engagement
May 25th, 2016 by AdAge on Beyond Madison Avenue
It was the laugh heard round the world. Late last week, shopper Candace Payne posted a Facebook video of herself wearing the new Star Wars Chewbacca mask she'd bought at Kohl's, and viral stardom ensued. But rather than just chuckling and moving on, Kohl's reacted quickly by creating its own video response...
Beyoncé Increases Red Lobster’s Sales #swag
February 24th, 2016 by Justine Huffman on Beneath the Brand
Word of mouth will always be the most effective form of advertising. We’ve heard it a trillion times in the marketing universe, but now Red Lobster knows! After Beyoncé dropped her latest single, “Formation,” Red Lobster experienced a thirty-three percent increase in sales. All due to Mrs. Carter...
When Your Best Branding Plans Get a Virus
February 9th, 2016 by Cindy Wendland on Beneath the Brand
You’ve figured out everything with your marketing and branding. You have a winning design, a strategy, and you have executed everything perfectly. Then a virus hits, and your plans have to change. Well, that just stinks. That’s just what happened to India’s Tata Motors. Their Zica car was set to debut when the Zika virus hit.
Hipster Santa Adds Flair to Christmas Time
December 22nd, 2015 by Justine Huffman on Beneath the Brand
Christmas doesn’t need to be stylish...or does it? Cue “Hipster Santa,” Jolly Old Saint Nick’s cooler modern counterpart. Toronto’s Yorkdale Shopping Centre has launched an ad campaign featuring a handsome fashion-forward Santa Claus who has propelled the “Hipster Santa” trend. The Yorkdale “Hipster Santa” is portrayed by model Paul Mason. The Yorkdale promo is a refreshing twist on a beloved holiday figure, one that many of the Millennial generation can appreciate.
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