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CATEGORY: Industry News
Machine Learning Is Creating A Revolution In Digital Advertising
September 8th, 2016 by Forbes on Beyond Madison Avenue
Machine learning is virtually everywhere behind the digital advertising scenes. There have been a number of ADKDD workshops in conjunction with KDD, one of the oldest machine learning conference. The advertising environment is (for the better or worse) very data rich, and the rise of programmatic buying...

McDonald's Win Is Only the Beginning for Wendy Clark and Omnicom
August 31st, 2016 by AdAge on Beyond Madison Avenue
Wendy Clark was almost speechless. Almost. And only for a minute. But according to the DDB North America CEO, she and Omnicom staffers who'd been working on the pitch for the McDonald's creative review had arrived for a Monday morning meeting with the "understanding it was going to be a commercial terms discussion."
Performance Pricing Fails to Catch on in Influencer Marketing
August 15th, 2016 by Digiday on Beyond Madison Avenue
Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators — whose followers range from 2,500 to over 165,000 — on two campaigns. This experiment over-delivered on the campaign...
Arianna Huffington is Leaving The Huffington Post
August 12th, 2016 by Business Insider on Digital Pivot
Arianna Huffington, the founder of The Huffington Post, is leaving the company, The Wall Street Journal first reported on Thursday. Huffington plans to focus on a new startup called Thrive Global, which will launch in November and focus on health, productivity, and wellness issues. The company shares the name of her book "Thrive" and will offer workshops, online courses...
Saatchi Chairman Kevin Roberts Asked to Take Leave After Gender Comments
August 1st, 2016 by AdAge on Beyond Madison Avenue
Publicis Groupe has asked Saatchi & Saatchi Chairman Kevin Roberts to take a leave of absence following controversial remarks he made suggesting that the ad industry's gender diversity debate is over. "It is for the gravity of these statements that Kevin Roberts has been asked to take a leave of absence from Publicis Groupe effective immediately," Publicis Chairman...
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