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CATEGORY: Product Placement
Identify Webroom Customers For the Holidays
November 13th, 2015 by Cindy Wendland on Beneath the Brand
Online shopping and smartphones have changed the face of retail. Shoppers have graduated from years of online shopping and now yearn for product touch and feel. Shoppers are coming back to the stores to get a tactile experience. These customers are great to have and can make a huge impact on holiday sales if you understand the opportunity they offer. Amazon recently opened their own brick-and-mortar store. Perhaps they are recognizing the importance of webrooming...

For Good Customer Relations, Training Is Basic
September 14th, 2015 by Doug Bedell on Flack Me
There’s a lot to learn about in a Container Store – “750 types of office products, more than 300 food storage items and 70 styles of hangers and 50 types of hampers, among other things.” That’s a lot to sell, but first, it’s a lot to become familiar with. Indeed, relational ties with customers are based heavily on how well Container Store employees know their stock. That’s why new full-time Container Store employees receive “at least 266 hours of training” during their first year...
Dun-Dun DaDa: The Secret to Marketing a Mission
August 11th, 2015 by Briskman Stanfield on Beyond Madison Avenue
Sometimes the best form of advertising (as this copywriter winces) comes without words. It’s called Hollywood product placement. Should a brand choose to accept this type of mission, the benefits will return tenfold in market engagement from a plethora of diverse advertising.
I.N.C. Clothing at Macy’s is Our Staple
July 20th, 2015 by Cindy Wendland on Beneath the Brand
Our favorite brand at Macy’s turned out to be their private label brand. “I.N.C. International Concepts is a lifestyle brand that brings runway-inspired fashion, accessories, handbags, bedding and bath essentials to style-minded consumers.” We like being grouped in the style-minded consumer category, but had no idea the cool brand we enjoy wearing is Macy’s creation.
Sugar Facts Clearly Stated
January 16th, 2015 by Briskman Stanfield on Beyond Madison Avenue
Three Musketeers, Hershey’s, and Twizzlers, oh my! In these healthful times, it’s not politically correct to admit to loving sugar. Yet it does make for sensational advertising once unwrapped. A brim-filled candy (store) drawer was the delicious norm at my childhood address.
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