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CATEGORY: Packaging
Harriet Tubman Will Grace American #Money
April 21st, 2016 by Justine Huffman on Beneath the Brand
You have less than four years to coolly refer to American currency as “dead presidents,” since the term will become erroneous. The United States Treasury Department announced on Wednesday, April 20, that Harriet Tubman would grace the front...

Louise et Cie Is a Class Act Brand
February 11th, 2016 by Cindy Wendland on Beneath the Brand
The Camuto Group is a remarkable fashion house. Though we lost the founder, Vince Camuto, to prostate cancer in January of 2015, his capable wife, Louise, continues on the tradition. Louise et Cie is one the latest brands in the Camuto Group to make a branding impact. Louise Camuto is the creative director of Vince Camuto. Louise et Cie encompasses her beauty in design. The Louise et Cie brand has some beautiful shoes.
Take a Lesson from Brahmin for Creating Loyal Customers
February 2nd, 2016 by Cindy Wendland on Beneath the Brand
Brahmin handbags are distinctive in their look, feel, and strategy. They are an American company with production in Massachusetts. Their bags feature embossed cowhide leather and mixed media. They look like no other bag on the market, and they have customers like none other. The company has been around since 1982 — not too long and not too little.
Is Your Brand Identity Right for 2016?
January 18th, 2016 by Cindy Wendland on Beneath the Brand
We love the end-of-the-year reviews on branding and marketing. A favorite looked at logos and revised logos. Rebranding is expensive. If you are considering making a change this year in your logo, take a look at some companies that did that last year. In some cases, the change hurt them more than helped. BrandNew, a division of Under Consideration, took a look at some logo changes from last year and why the changes were not beneficial.
Identical Packaging Is Not Cool
January 12th, 2016 by Justine Huffman on Beneath the Brand
All companies are not created equally, so their branding should contrast with others in their field. Given the number of similar products sold by different vendors (e.g., Coke’s classic pop and Pepsi’s original soft drink), businesses must make every effort to distinguish their line of products and/or services from the competition. SheaMoisture and Nubian Heritage didn’t get the memo. Both enterprises used nearly identical packaging labels for their African black soap body washes.
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