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Your Life Will Be a Video Game
November 17th, 2016 by The Verge on Digital Pivot
Whether or not you play video games today, you will in the future. Andrew Wilson, CEO of Electronic Arts, believes games in 2021 will be more diverse, more accessible, and simply more inescapable. Your smartphone and your game console will help you play with friends and strangers across the globe, but so might your...

The Pokemon Go Effect: Agencies Pile on the Craze
July 13th, 2016 by Digiday on Beyond Madison Avenue
Turns out, nobody is immune. Pokémon Go is the hottest augmented reality mobile game in the world. Players catch and train special creatures called Pokémon. It has become nothing less than a cultural sensation in the blink of an eye. Agencies are no exception. Ad agencies are using emerging channels like Slack to manage the game frenzy, while some already started integrating...
Activision Got a 6 Billion Dollar Crush On Candy Crush
November 9th, 2015 by Emory Brown on Beneath the Brand
Last week I realized that I am not pushing my creative talent to its limits. I earn a really good living as a marketing professional, but game developers are starting to give me an envious eye. I write stories. I draw. That’s what I was telling myself…until I remembered that one of my friends works for Ubisoft. I’ve seen her work. Her landscapes for video worlds are sick. I have to take my hat off...
Throwback + Digital + Theme = Product Success
October 16th, 2015 by Cindy Wendland on Beneath the Brand
During the last house move, we reduced clutter. As part of this process, we donated some favorite shoes that we thought very out of date. To our dismay, they came back in style the next season. Similarly, you may feel some remorse if you got rid of your vinyl records, only to learn that our teenage children want...
Your Library Card: The New Multi-Pass for Entertainment and...Gaming?
September 3rd, 2015 by Jessica N. Abraham-Hogan on Digital Pivot
If you haven’t visited a library in some-odd years, chances are you still think people are going to the library to study and read 800-page encyclopedias on some war we never heard about. Well, actually, you could be right, because learning is “fun-for-da-mental,” but you would also be wrong. Here’s why: Today, many people are heading to their local libraries as a center for tech access to the ever-evolving world. Whether your computer’s charger blew up for the umpteenth time...
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