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Twitter’s Latest Redesign Makes the iOS App Look More Like Android
June 16th, 2017 by The Verge on Digital Pivot
Twitter is rolling out a significant redesign today for its mobile apps that brings a more unified look to its app for Android, iOS, Tweetdeck, and Twitter Lite. The design, which builds on some changes to the Android app over the past year, moves the profile to a new side navigation tab while freshening up the apps’ typography. The new side tab, which can be accessed by tapping your profile picture on the top of the timeline, lets you access your profile, Moments, and settings.

The Case for Editing Tweets
April 17th, 2017 by The Verge on Digital Pivot
Humans are fallible creatures, and every day we make mistakes large and small. Religion accounts for this problem with the concept of salvation — deliverance from sin through the divine grace of God. Twitter, on the other hand, makes you leave your stupid mistakes up for everyone to see. God forgives; Twitter doesn’t. Why can’t we edit tweets? It’s a question I ask on Twitter a few times a week. Usually I direct this question at the official @Twitter account...
Twitter Lets Brands Customize Hearts on Periscope
April 11th, 2017 by Aaron Whitaker on Digital Pivot
Twitter is adding a new feature to Periscope that will let brands add customized hearts to the live-streaming video app, according to TechCrunch. The new branded images will randomly pop up alongside the regular multi-colored hearts that appear on the side as viewers tap the usual “like” button on the side of the screen.
The World Record for Retweets Could Be Broken Over Some Free Chicken Nuggets
April 7th, 2017 by The Verge on Digital Pivot
It began quietly. This morning, Carter Wilkerson‏ asked Wendy’s Twitter account how many retweets he would need to earn a free year’s supply of chicken nuggets. Like most tweets shouted out to the faceless void of #brand Twitter accounts, it should have ended there. Except: Wendy’s responded.
Use Hashtags to Master PR Messages
February 20th, 2017 by Meltwater on Flack Me
You are likely familiar with what hashtags look like (e.g. #Meltwater), but like most people could use a few tips on how to make them more effective for your PR efforts. Hashtags are fantastic for brands who want to expand their reach or solidify their community around an idea or event. Like everything else on social media, however, they require a more nuanced approach...
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