TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Polaroid’s Beloved OneStep Goes (Slightly) Digital
By: Fast Company
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Among the most familiar Polaroid cameras of them all is 1977’s rainbow-striped OneStep—the one memorably advertised on TV with a bantering James Garner and Mariette Hartley. Last fall, a company called Polaroid Originals (affiliated with Polaroid, and formerly known as the Impossible Project) introduced the OneStep 2–a modern take on the classic, and the first Polaroid-branded instant camera in a decade.

The OneStep 2 did what Polaroid is famous for, in lovably analog fashion: You pushed a button, and a photo emerged and developed before your eyes. But now Polaroid Originals is back with the OneStep+, a new model that brings instant photography ever so slightly into the digital age. The $160 camera still uses film packs, but also talks (via Bluetooth) to a smartphone app that provides it with some advanced capabilities, including manual settings, “light painting” effects, double exposures, and remote-control and noise-activated shooting. It also has a mode for close-up portraits, which the original OneStep could really have used back in the 1970s.

The functionality is similar to what the Impossible Project offered in a 2016 camera called the I-1, whose aesthetics resembled those of an old dial telephone more than anything Polaroid ever made. It’s nice to see it in something that is, unmistakably, a Polaroid camera.




Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
About the Author
This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
Flack Me on

Advertise on Flack Me
Return to Top