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Unlocking Purchasing Power Through Social Video—Tips for Reaching Three Generations of Consumers
By: Bulldog Reporter
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On the heels of a holiday season in which retail sales grew four percent year-over-year according to the National Retail Federation, new research commissioned by online video solutions provider Brightcove provides some valuable considerations for those who are looking to use social video as a way to pick up sales and make inroads with their target age groups.

The global survey—conducted with 5,500 consumers in the UK, France, Germany, U.S. and Australia—showed that three quarters (74%) of consumers connect watching a video on social media and their purchasing decision-making process, demonstrating why brands are so enthusiastic about video on social platforms. The survey also revealed some interesting generational differences when it came to social video viewing habits, branded video engagement and—most importantly for retailers—social video conversion.


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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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