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Understanding Your Industry as a PR Newbie or Intern
By: Meltwater
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The cornerstone of being a successful PR pro or marketer is understanding your market. Any good practitioner will tell you that the ability to collect valuable data and turn it into actionable insights is critical to success. Too many buzzwords in one sentence? Let me explain. To effectively market to a consumer, you have to understand:

What Does My Brand Stand For?
Know what your brand stands for before you move forward with any communications plan. You want to understand what is important to your brand, and there are a few questions to ask:
  • What are your key messages? 
  • What are the keywords or phrases to help you define your brand? 
  • What keywords or phrases are already associated with your brand?

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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