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Communications Game-Changer: Millennial-Led ‘Tribes’ Emerge as Social-Experience Sharers
By: Bulldog Reporter
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Shared experiences—more than interests, geographies or professions—spur the formation of modern-day communities, or tribes. And optimistic Millennials, often fueled by social networks, are quickest to join tribes, likely to make themselves resilient in this anxious era, according to new research from Brodeur Partners, part of the firm’s ongoing exploration into relevance. The study examines 70 brands, five industries, six social networks and 1,020 American consumers surveyed online.

Author Seth Godin articulated the term tribes in his 2008 bestseller on leadership, “Tribes: We Need You to Lead Us.” “A tribe,” he wrote, “is a group of people connected to one another, connected to a leader and connected to an idea… A group needs only two things to be a tribe: a shared interest and a way to communicate.”


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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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