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Let the Numbers Talk: How to Use Data to Grab the Media’s Attention
By: Bulldog Reporter
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What do you have that nobody else has—that every reporter wants but rarely gets? The numbers. In today’s competitive media environment, the ability to provide the media with current, factual and objective data is a surefire way to position you (or your client) as a thought leader and generate press coverage.

The challenge is boiling down those vats of data into consumable bites. Hard numbers do sell, but the process of gleaning them from stacks of research can be overwhelming.

Fortunately, there are tricks to distilling the essence of the data and transforming it into neat, easy-to-consume stories. Following are five tips to turn the figures into information that is easy to sell, easy to talk about and, for the reporter, easy to digest.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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