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Parton Me: 10 Social Media Lessons to Learn from Dolly
By: Meltwater
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Sublime lyrics and bedazzled jackets aren’t the only things sharp about Dolly Parton. The Tennessee songbird is every bit as savvy a businesswoman as she is a legendary performer—and an actor, amusement park developer, dinner show theater owner, and film/television company mogul. Despite now being a “lady of a certain age,” Dolly boasts a social media following that many younger stars would envy, with more than 4.1 million Twitter followers, 3.7 million Facebook fans, 355k followers on Instagram, more than 22K subscribers to her official YouTube channel, and a strong grasp on the use of emojis.

What other lessons from the self-proclaimed “Backwoods Barbie” can we apply to your brand’s social media, content marketing, and (of course) life in general? We rounded up a few favorites for y’all.

Remember your roots. The fourth of 11 surviving children, Parton was born and raised in the Tennessee Smoky Mountains to a sharecropper family so poor they couldn’t afford to pay the doctor who delivered her. Her father instead gave the doctor a sack of cornmeal, leading to Parton’s running joke that she’s been “making dough ever since.” Dolly’s unwavering gratitude for her real rags-to-riches story seeps into everything she does—including her songs and social media. Although your brand’s roots may not be quite so humble, every company started somewhere. No matter how large your organization may be now, consider incorporating your brand’s origin story into your social content—even if it’s just a #TBT post—to humanize and make your brand relatable. Also remember to give regular social media shoutouts to coworkers and collaborators who have made your organization what it is today. This also means engaging with your fans on social media early and often. Giving credit where credit is due is a kind and humble way to give back and goes a long way towards creating goodwill toward your brand.


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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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