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All Grown Up: How to Be Relevant to Younger Audiences
By: Bulldog Reporter
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Today’s younger generations are some of the most studied, talked about, debated and questioned groups. Whether you call them “20- and 30-somethings,” “Millennials,” or “Gen Y,” they are America’s largest generation population. They were born between 1980 and 2000, and are currently between the ages of 16 and 36. Millennials are one of the most influential generations and they heavily rely on the influence of each other. With their buying power expected to increase to $200 billion in 2017, brands should look to this generation as the decision makers, influencers and trendsetters that they are.

However, there’s also another younger generation nipping at their heels. Meet, Gen Z. The generation is under 16 years old and born between the mid-1990s and today. They are capturing the attention of big brands because Gen Z makes up a quarter of the population in the U.S. and holds a lot of buying power ($44 billion to be exact).

But how should brands approach and captivate “kids these days” when it comes to marketing? This demographic does not respond to traditional advertising efforts; they would rather collaborate with brands as co-creators and influencers. These younger audiences have turned the tables on advertisers, making it time to throw “what we thought we knew” about traditional marketing out the window in our efforts to engage them.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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