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Social Media Malpractice: Driving One Way on a Two-Way Street
By: Muck Rack
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Why are we born with two ears and one mouth? Because we should listen twice as much as we talk.

This centuries-old saying could have been written as a call-to-action for today’s crowded social media world.

The explosion of social media over the past decade has been nothing short of breathtaking. Today the flood gates are wide open, giving us an endless flow of digital tools to tell our stories. That’s the good news.

Missing the Mark

But so many of us - organizations, brands and individuals - miss the mark in unlocking the powerful engine that social media offers for driving two-way engagement, relationships and influence.

This powerful medium is so often used – or misused – solely for blasting one-way messages, a practice that can generate widespread disengagement in an era that craves authenticity.


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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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