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8 Great Marketing Books
By: Jeannine Wheeler
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Marketing consultant and entrepreneur Lon Safko just came out with a new book and — to my great surprise — it had nothing to do with digital marketing, social media, or business. It’s actually a Western historical fiction novel called Massacre! The Secret of the Lost Dutchman. But it did remind me of some of my favorite books on marketing, PR, and advertising, including one by Lon. Here are eight of the best:
  • Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young
  • Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
  • Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business by Paul M. Rand
  • Pitch Perfect: How to Say it Right the First Time, Every Time by Bill McGowan and Alisa Bowman
  • Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communications to Turbo-Charge Your Business! by by Paul Gillin
  • How to Say It: Marketing with New Media, A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs and Podcasts by Lena Claxton and Alison Woo
  • The Social Media Bible: Tactics, Tools & Strategies for Business Success by by Lon Safko
  • And, of course, one that never loses its relevance: Ogilvy on Advertising by David Ogilvy

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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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