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Shadowy Areas of PR Practice — Levick and Goodluck Jonathan
By: Doug Bedell
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Aren’t there limits to PR services? Shouldn’t there be? Everyone, you’d think, wants to be working in and associated with a worthy craft. But then there’s the Washington-based Levick firm taking on Nigerian President Goodluck Jonathan as a client. Sahara Reporters advises that “Levick recently accepted a deal worth $1.2 million to help manage Mr. Jonathan’s image…”

Goodluck Johnathan, of course, has so far made a hash of the “search” for Nigeria’s kidnapped girls.

Now there's a hashtag, "SomeoneTellLevick." But Levick is saying it was hired to help find the girls.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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