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Google Rues Not Relating Well To Europe
By: Doug Bedell
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Neglect PR and you’ll pay, that is, we’re paying, says Google, as it looks over its shoulder at the awareness embarrassment it’s created for itself in Europe. We don’t know how Google might better have handled the situation, but now its search results, in Europe at least, are subject to questioning over “the right to be forgotten.”

So, after an adverse ruling by the European Union’s Court of Justice last month, Google is now running help-wanted ads in Berlin, Rome, London and Brussels for lobbyists. “You will handle our various product agendas with policy makers inside and outside government,” AP advises one of the ads, in Berlin, reads. “A very significant amount of time is going to be spent in Europe talking,” says Google’s CEO, Larry Page. He might have added, “now”.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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