The week ends with a learning opportunity of the words-on-paper kind. The Plank Center for Leadership in Public Relations at the University of Alabama has published a book that reveals a “Grand Canyon-sized gap between public relations leaders and followers.” Entitled “Public Relations Leaders as Sensemakers,” it’s based on research among 4,500 communication professionals in 23 countries. The challenges of relating well to subordinates are being heightened, it finds, in this digital era.
A brushup opportunity comes in the form of a reminder from the Public Relations Society of America and the American Statistical Association on their concise “Best Practices Guide for Use of Statistics in Public Relations,” prepared in 2011. In PDF form, it’s somewhat unfortunately referred to as a “Statistics Cheat Sheet for Public Relations Professionals,” but includes some useful reminders on conducting, interpreting, and presenting surveys.