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Another Take of PR's History: Promoting 'Apocalypse'
By: Doug Bedell
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Following up on yesterday's post on the origins of public relations in the Colorado Coal Strike, we have another take on a historical perspective on PR — unflattering in that PR as promoted by Edward Benays is associated with propaganda, Adolf Hitler and a distracted public. All of which points to a coming "apocalypse." Wow, that's a heavy burden to bear, but its a critique worth being mindful of. PR at its best is a craft of service and reliable counsel. Clients advance themselves by being of service, genuine service, to others. We've got to keep to the high road as "apocalypse cometh".

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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