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A Bit of Founding History: The Colorado Coal Strike
By: Doug Bedell
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1913–'14 were the years of the Colorado Coal Strike and PR founder Ivy Lee's successful management of that crisis, which Hannah Kelly on the Business Wire blog calls "one of the most important milestones in the history of public relations." Lee's adept handling of the strike situation, based on his 1906 Declaration of (PR) Principles, kept the Rockefeller family name free from reputational damage. Lest anyone think that PR is practiced nowadays by "winging it," refer them to the studiously crafted manner in which Ivy Lee proceeded. PR is no game, as most of us know.

(The accompanying photo shows Ludlow, Colorado, "a canvas community of 900 souls, (which) was riddled with machine guns shooting 400 bullets a minute. Then the tents were burned. The site is private property leaded by the miners' union, which has supported the colony seven months.")

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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