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#PRant: If A Digi-Fork Says It Improves Eating Habits, Will Tracking Improve PR?
By: Gerard E. Mayers
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The WSJ recently had a very interesting article about a digital fork manufactured and marketed by HAPILABS, a company based in France with a U.S. location as well. The company recently scored a lot of press and media comment on its new high-technology fork, named the HAPIfork.
The electronic fork, which is a little on the hefty side (according to the WSJ article), supposedly will track your eating habits and send data about them to your smartphone. The fork even claims to be able to buzz or vibrate if you are eating too fast. Eating too quickly has long been known as a major component in over-eating and being over-weight, according to most nutritionists.
The WSJ’s review of the HAPIfork got me wondering: If an electronic fork can not only track your eating habits but also have the potential to change them (for the better, the fork’s manufacturers claim), can tracking of pitches and placements improve PR?
I think the answer is yes.
Last week, during the holiday break from postings here, I did an article summery write-up on Mechanical Turk (I am also a Worker there) about a company performing media and public relations measurement services for its clients. The company, which has been in existence since 1908, started by offering tracking of traditional press release placements. In more recent years, the same company has expanded its services to track radio and TV broadcasts, social media and digital placements, etc.
Having a media and public relations measurement company handling your placement and tracking reports might be a smart thing. In today’s increasingly fast-paced digital age, outsourcing media measurement may be the thing to do. That will allow you to concentrate on crafting powerful, compelling marketing communications and PR strategies and campaigns.


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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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