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For Alex Rodriguez, Maybe It Is Time To Stop Talking
By: Mike Bush
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So often, as sports fans, we look at a player’s salary and include the numbers as part of our opinion of a player. “Boy, Dustin Pedroia took a hometown discount to stay with the Red Sox for a long time. I can respect that.” “I can’t believe Josh Hamilton left the Rangers after all they’ve done for him. Sure it’s a little extra money, but what a sell-out!”

And then there’s the Alex Rodriguez contract, which comes into play almost as much as his steroid situation. Ten years. $275 million. Biggest contract in baseball. A record Alex does hold.

And by the way, when Alex decided to opt out of his previous record-breaking deal in order to sign his “new” record breaking deal…his agent announced it as the Red Sox were playing in the World Series. On baseball's biggest stage, the biggest contract in baseball decided to butt in and try to steal the show.

At the time, it seemed to be a desperate attention grab. There were at least a few folks who weren’t impressed with the timing.

Yet here we are, five years later. MLB’s playoffs are underway and captivating. And Alex Rodriguez is again making headlines during the pinnacle of baseball’s season for something off the field.

He’s suing Major League Baseball.

The lawsuit claims that MLB is doing material harm to Rodriguez’s earning potential (among other claims, A-rod claims to have been cut from a movie because of the negative press. The article linked has some almost unbelievable details).

Noticeably absent from the lawsuit is any reference claiming Alex wasn’t a cheater. Sort of an important claim if you’re going to say a suspension hurts earnings potential, if you ask me, but I’m not an attorney, so what do I know?

Here’s the thing. Going back to my opening about how sports fans incorporate a player’s contract into their thinking: You’d think $275 million over 10 years would allow the man to hire a pretty good publicist. This is the second time that this player (who, I might point out, isn’t playing in the postseason) has tried to hijack MLB’s postseason.

Sometimes, as PR folks, we need to remind our clients that there are times when not attracting attention is in our best interest.

For Alex Rodriguez…this is one of them.

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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