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School's Back In: A Broad PR Role
By: Doug Bedell
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Folks who may be curious about all that public relations involves might want to ponder this list of two-dozen ways in which PR contributes to schools, their effective operation, support for learning and community engagement. Richie Escovedo, a 12-year "School/Communication/Public Relations guy in Texas," notes all the roles school PR people play or foster, based, essentially, on activity areas key to the challenge of being accredited in public relations (APR). It's an impressive listing of responsibilities, one that should put to rest any notion that PR is an ephemeral, apple-polishing activity. Helping to bring about an effective learning environment with strong community support is not a role for amateurs. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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