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'Digital Fitness' at Campbell's Soup
By: Doug Bedell
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With social media becoming an integral PR skill, as well as a marketing standby, we thought we'd pay a belated visit to the Campbell Soup Company's social media "kitchen." The 144-year-old Campbell Soup Company? Yep! A month or so ago, Adam Kmiec, Campbell's Digital Marketing and social media director, blogged on the company's new "digital fitness kits" that were being distributed to a small, inaugural group of people across the company. We're just now catching up with that, but if you want to spread the word about social media's utility for both PR and marketing, we recommend Adam's post.

Just as we recommend Arik Hanson's Communications Conversations post on "5 strategies to help your execs to better understand digital marketing," and PR. Yep, many bosses likely will still need prompting.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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