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Guidance for PR Folks Perusing Digital Content Marketing
By: Doug Bedell
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Aarti Shah and Arun Sudhaman on The Holmes Report are providing what amounts to a short course on PR's role, or anxiety, if you will, in the digital content marketing picture. In a three-part series, they see the digital moment as "reshaping the conventional relationship between brands and content, offering significant new opportunities for the public relations industry."

Gentlemen (and women), man your keyboards.

But here, Julia Gillard, the prime minister of Australia, is said to be misled should her office be using Twitter to assess political sentiment.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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