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Media Non-Fail: When Forced to Make a Correction
By: Mike Bush
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Since the PR Fail Meme on Flack Me has gathered some steam, it seems only fair to call out a job well done, with acknowledgement to folks who are rarely known for their sense of humor: Newspaper Reporters and Editors.
Last week, The Tampa Bay Times sent a reporter to cover the local Comic Con gathering, and specifically the speed dating portion of the event. The speed dating host broke out a Star Wars pun:
"Hello, speed daters," she began. "Are you ready to find love in Alderaan places?"*
Turns out, the joke went right over the reporter’s head, and in reporting, it was reported as “Are you ready to find love in all the wrong places?”
So, upon being informed of the mistake, the paper ran the following correction:

This newspaper correction caused a disturbance in the Force today

In a story on Sunday about a speed dating event at Tampa Bay Comic Con, a Tampa Bay Times reporter not strong in the ways of the Force (or Star Wars lore) quoted moderator Croix Provence as asking, "Are you ready to find love in all the wrong places?"

 What Provence actually asked was, "Are you ready to find love in Alderaan places?" She was referring to Princess Leia Organa's home world, which appeared briefly in the 1977 film.

Regret the error, we do.

For real, that was an awesome way to own up to it.

*It’s witty. I wasn’t at the event, but I can only hope that the opening monologue went something like this:
"Hello, speed daters. Are you ready to find love in Alderaan places? Tonight, we’re hoping that you’re able to find a relationship that will Endor. Ideally, you’ll find someone special and maybe even end up being that cutesy couple that gets matching Tatooiine. Of course, with people here wearing masks, we’d caution that you don’t make out with your sister, which is always on the Dark Side. But, enough about that; raise your Han if you’re tired of flying Solo. If anyone’s nervous, we do have tootsie rolls at the front of the room; just something Chewie to combat the dry mouth. Best of luck, and may the force be with you."

And yes, this whole piece was just a way to force out a bunch of Star Wars puns on a Thursday. 

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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