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Shift Provides Principles for Effective PR
By: Doug Bedell
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We're a little late to the learning sessions being provided by Todd Defren's Shift Communications on influential PR (this is the third of six parts and we don't see how to get back to the first two). But this commentary on principles in Robert Cialdini's book, "Influence: The Psychology of Persuasion," is well worth pondering in itself (and there are three more coming). The thoughts on the principle of "consistency" amount to making the most of opportunities you create for yourself. Not surprising, but when you see it presented well, it may become a more honored tactic. 

Incidentally, Shift has a pretty potent website in itself. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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