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Build a Social Media Media List
By: Doug Bedell
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Maintaining a media list can be enchanced by the presence on social media of at least some of the reporters who may be important to your PR accounts. Social media listings of media people are an opportunity if handled well, and Carrie Morgan has a blog post on Social Media Today advising on how to do that. 

It comes down to, Carrie makes clear, making your media list twice, first conventionally, and then via reporters' social media presence. And not just on Twitter. You need to use as much skill in tracking media people down on social media outlets as they do in ferreting out news that may involve your clients. Put this post in your toolkit.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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