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Public Relations Is About Relating Well — And That's Changing
By: Doug Bedell
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Before any more time passes, we need to call attention to Michael Ramah's post on the Huffington Post's business blog earlier this month: "It's Called Public Relations for a Reason." Ramah, of Porter Novelli, does a good job in sorting out PR's changing mission and identity. "PR is not about image management — it hasn't been for quite some time," he writes. "As the media landscape continuously becomes more complex and multidimensional, public relations is increasingly defined as the ability to empower organizations to listen to stakeholders in ways that they don't yet know how to do." 

Ramah goes on to talk about the listening and relational aspects of traditional and social media, digital platforms, and other aspects "of this new era of connection and communication." A helpful piece in getting a handle on fresh PR functions.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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