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Media Training on an iPhone? Sure
By: Doug Bedell
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In media relations, it's vitally important to project competence and credibility in answering a reporter's questions. And that takes practice. Even if you're shooting a client on an iPhone in a cab on the way to the interview, says T. J. Walker, of Media Training Worldwide. You need to get a solid message across in 30 seconds. Having the facts doesn't necessarily matter if your client doesn't have the technique down.

In interviewing Walker on BurrellesLuce's Fresh Ideas, Tressa Robbins provides more such constructive counsel, and a couple of helpful accompanying links, including "10 Tips for Successful Sound Bites."

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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