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New Link-Based Tools Bring PR Results
By: Doug Bedell
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Adding SEO and social media to a PR department's tools can yield great results. But the techniques are new and not necessarily understood. Hence, says Eric Enge in a Search Engine Land post, it all "starts with education." And he proceeds to provide some. 
This is timely instruction from the frontier of today's public relations, including why links are so important and how to use them for audience building. Entitled "How To Leverage Brand PR To Drive SEO & Social Media," Eric's post is at the junction of public relations and marketing.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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