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Update on PR Measurement Modes
By: Doug Bedell
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Though the subject of measuring PR methods and results sounds a bit stodgy, it's important for validating the effectiveness of legitimate strategies and tactics (or the ineffectiveness of bogus ones). Thus a post from the Public Relations Society of America (PRSA) from this month's Dublin meeting of the International Association for Measurement and Evaluation of Communication (AMEC) is worth some attention. The subject is a bit too diffuse for parsing here, but important for serious (or profit)-minded practitioners nonetheless. We try to keep you apprised of these progress reports.

The summit's output includes a glossary of social media measurement terms. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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