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Original articles from Entrepreneur.
How to Convert Instagram Followers Into Customers
Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.

The Top 6 Skills Every Copywriter Should Have
How should copywriters adapt in 2020 and going forward? Here are the top six must-have copywriting skills to have today and tomorrow.

How to Expand Your Social Media Following with Hashtags
Ignoring hashtags could mean missing a big opportunity to grow your brand. Don't miss out. Here's how to get started.

Facebook Will Allow US Users to Turn Off Political Ads
The social network is also launching a Voting Information Center with details about registration, absentee ballots and getting to the polls.

How Goop Rebuilt its Reputation
The company, founded by actress Gwyneth Paltrow in 2008, has been the subject of a barrage of controversy over the years, stemming mostly from a public perception of exclusivity.

Why Meta Tags Are Still Relevant to SEO
If you include quality keywords in your meta tags, Google is (still) more likely to list your site higher in web search results.

How to Recruit, Retain, and Develop Top Female Talent
Even after decades of hard work and progress toward gender parity in the workforce, we still see reports of disappointingly low numbers of U.S. women in senior leadership roles. Despite the fact that women represent more than half the country’s population, earn more than 57 peErcent of undergraduate degrees and an even higher percentage of master’s degrees, women represent a mere five percent of Fortune 500 CEOs.

Eight Ways to Build Diversity on Your Team
The main reasons you'll gain productivity and a boost in creativity is that you’re bringing together individuals from different walks of life. These people come from varied backgrounds and experiences and will each have unique ways to improve your products and services you’re offering.

Postmates is Testing Robot Deliveries on SF Sidewalks
The food and groceries delivery service has secured what could be the first permit allowing sidewalk robotics operations in the city.

How to Make Career Decisions You Won't Regret
Plot your career as a journey full of lessons as opposed to a final destination and you will never regret a choice you make. You’ll be apt to take greater leaps, considered risks and feel grateful for every trial and tribulation along the way. Hindsight will always be a beautiful thing.

Shaq is Bringing Fun Back to Papa John's
The brand’s misfortunes have been widely covered. It began in 2017, when the company’s founder, and then-CEO, John Schnatter, jumped hard into the country’s divisive culture wars.

The 7 Brands That Kill it on Twitter With Humor
Everyone loves it when brands mix it up on Twitter. For some brands, Twitter is the perfect place to let your hair down and rebel against corporate culture.

Zume Pivots to Manufacture Compostable Packaging
The company, makers of a robot-powered truck that cooks pizzas en route to customers, announced it is making a major pivot to manufacturing compostable food containers.

NC Agency is Funding Employee Startup Ideas
The Variable recently debuted a peanut butter product in an arrangement that benefits everyone at the company - and diversifies its revenue at the same time.

Sun-Maid Raisins Plans Bold Re-Invention
The storied company's new CEO is tackling a big challenge: a recognizable brand but a declining business. A bold move may be needed.

How to Negotiate For a Premium Domain Name
Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.

Hershey's Plans First Ever Packaging Change
Hershey's will add emoji to its chocolate bars for a limited time this summer in what will be the first time the company has changed the look of the iconic package.

Are You Really Prepared For Your Next Interview?
Getting ready for a big job interview can be stressful, and the best thing you can do to calm your nerves is to ensure you're prepared.

Why Numi Organic Tea is Silicon Valley's Brand of Choice
The company has made strides by committing to sustainable practices, paying the farmers it partners with a fair wage, and utilizing packaging that's better for the environment.

How to Save Your Employees From Burnout
Sure, you want your employees to work hard, but what happens when they buy into the mentality of grinding until they drop? Rather than laud your team's workaholics, promote balance to get better -- not more -- work.

Essential Tools for Managing a Remote Team
If any of your employees work remotely, you already know the challenges that come with off-site team management. When workers live in different times zones, communication and collaboration often can be difficult.

How to Beat Amazon at the SEO Game
Amazon is the SEO giant but when it comes to organic search there are creative ways you can go toe-to-toe and win.

Not a Prank: Meatless Whoppers Are Coming
Impossible Foods is now partnering with Burger King, launching the Impossible Whopper for a test starting today at 59 outlets in St. Louis, MO.

Worry About Fake Traffic, Not Fake News
A shocking amount of fake traffic from is from ad and click fraud, creating greater concern among companies of all sizes on how to avoid a financial hit for their marketing efforts.

How to Avoid 12 Common Workplace Distractions (Part 2)
Considering that we get interrupted every 11 minutes and it takes 25 minutes for our brains to refocus on the original task -- workplace distractions should be avoided as much as possible.

How to Avoid 12 Common Workplace Distractions (Part 1)
Considering that we get interrupted every 11 minutes and it takes 25 minutes for our brains to refocus on the original task -- workplace distractions should be avoided as much as possible.

Four Important Leadership Qualities
Well-known successful businesspeople often share qualities that make them great leaders. Look more closely at their descriptions, though, and you can simplify it even further: There really are just four leadership qualities that are true must-haves for great leaders.

Chipotle Opening More (Modified) Drive-Thru Stores
The 'Chipotlanes' allow customers to pick up mobile orders without getting out of their cars. Most of these will be at new locations.

Smart Brands Won't Generalize Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.

It's Here: Millennials Are Now Marketing to Gen Z
If the majority of working adults can be classified as millennials, how are they marketing products to the next generation?

The Onion Co-Founder on Building a Multi-Million Dollar Brand
The Onion is one of the most successful and enduring comedy brands in the world. Co-Founder, Scott Dikkers, shares how he built it.

Young People Reward Brands That Take a Stand
A new generation of consumers are choosing to engage with the brands that share their values and beliefs.

'Fortnite' Removes NFL Outfits After Less Than a Week
Players have portrayed Michael Vick with a dog, Aaron Hernandez with a gun and Jason Pierre-Paul with a sparkler.

Domino's Sues Rival Pizza Shop Owner
Scott Gittrich used to work at Domino's. Now, he uses his marketing to tell customers everything the big players are doing wrong.

Facebook Opens Its First Pop-up Shops Inside Macy's
Now at nine, the pop-up stores will feature goods from 100 small business and online brands.

5 Reasons Why You Should Still Be Advertising on Facebook
With Snapchat and Twitter growing in popularity among young people, you might think that advertising on Facebook is a waste of your time.

4 Branding Lessons From Nike's Kaepernick Ad
The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

Why Weight Watcher's Name Change Will Fail
Weight Watchers recently announced that it plans to change the name of the company to "WW." The reasoning was that it wants to offer more diverse services.

Six Ways to Have Shorter, More Productive Meetings
If you’re tired of watching the clock and thinking about the work you could be doing as your client lists off requests, it might be time to refresh your meeting strategy.

How Jersey Mike's Fought Back From the Edge of Bankruptcy
Now a national franchise with 1,400 locations nationwide and more than $1 billion in annual sales, it’s the fastest-growing sandwich chain in the U.S.

'Hot Vet' of Instagram Shares What He's Learned About Brand-Building
Antin built his following -- up to 1 million on Instagram today -- with purpose. He saw an opportunity to be a public figure of sorts, teaching the world little-known facts about all sorts of animals.

Six Ways to Have Shorter, More Productive Meetings
If you’re tired of watching the clock and thinking about the work you could be doing as your client lists off requests, it might be time to refresh your meeting strategy.

Why Women Dominate Influencer Marketing
In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominate the scene: influencer marketing.

Balancing Creativity and SEO in Content Writing
Be it website copy, blog posts or guest posting, content is an integral part of effective SEO.

Working Smarter: 5 Ways to Do More in Less Time
Enjoy record personal, professional and social growth by radically radically changing your underlying approaches to and motivations for work.

10 Rules For Creating Effective Landing Pages
From content to layout, your landing page needs to be seamless representation of your brand that demands action.

Marketing Lessons from Stormy Daniels
Whatever your politics, it’s clear that there are a few big marketing lessons from the ongoing saga of Daniels vs. Trump.

Interview Prep to Land Your Dream Job
Only a handful of candidates crush the interview process. Few applicants prepare for it properly, leaving their professional fate to hiring managers who must often choose among a group of equally qualified candidates.

7 Legal Rules Your Emails Must Follow
When sending marketing emails, make sure you adhere to these seven guidelines so you don't end up on the wrong side of the law.

How to Blow Up Your Business on Social Media
Going viral on social media is what every business wants to do. All the attention and all the respect can take your business to the next level. The problem is doing it.

7 Steps to Take When Preparing a Corporate Apology
At the end of the day, companies are still run by people, and mistakes made by them can reflect poorly on your company, brand and reputation.

Not Enough Experience on Your Resume? Rise Above "Requirements"
Only a unicorn ticks every box of a recruiter's job description. Skills and experience aren't all acquired only at work. You are more than a mere list of your employers and what you did for them. When in doubt, apply anyway.

7 Ways to Boost Your Social Media Strategy
Goal: Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers.

Essential Tools for Managing a Remote Team
From onboarding to ongoing training and password management, these apps keep workers connected so you can focus on the bigger picture.

Working Smarter: 5 Ways to Do More in Less Time
Generally, high-energy people enjoy a competitive advantage, but if there’s one thing I learned while researching and writing my first book, it was how to get more done in less time.

Marketers Must Evolve to Remain Relevant in a 'Post-Millennial' World
Gen Z has arrived on the heels of the Millennials as the first "digital native" generation that has never known an analog existence.

How Hardee's Advertising Grew Up
If Hardee’s makes you think about how the Thickburger is made with all-natural, high-quality beef then everything is going according to plan.

Beyond Meat Pursues Innovation Over Profit
Ethan Brown put everything he had into founding the company, which has seen major successes with its plant-based 'meat' that's loved by Bill Gates. He has $72M in funding now.

Why MailChimp's Fake Ad Campaign Paid Off
Did you recently pick up a free bag of FailChips at your local convenience store? See a preview for an art-house film called KaleLimp? If you answered yes, then you were sucked into the weird and wonderful “Did You Mean MailChimp?” campaign.

4 Online Tools to Help Amplify Your Personal Brand
The internet is an incredible resource for those looking to build a strong personal brand. It can provide you with a platform to reach a worldwide audience, specific to your industry, helping to position yourself as an expert and thought leader.

The Beginner's Guide to Using Stock Images Without Getting Sued
You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer.

7 Ways to Improve Online Engagement With Visual Content
It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online world.

4 Techniques Pros Use to Make Fascinating Content
Have you ever wondered why you read the articles you read online? How it is that some articles manage to grab our attention even with all the distractions online today?

Krispy Kreme's Rise, Fall, and Rise
The story of how Krispy Kreme and other companies got from peak to valley to peak again is more than the tale of firms that faltered, recovered and thrived.

5 Tricks to Strengthen Your Content Marketing
The world is a noisy place. It takes both heart and skill and to be heard in a way that moves customers to action.

The Quick Guide to Using Snapchat for Business in 2016
If you’re not already familiar with Snapchat, you should get acquainted. Snapchat is a mobile photo-messaging app that allows users to take photos and short videos that remain viewable to recipients for approximately 10 seconds; after that, the “Snap” disappears into the dark tubes of the interwebs, never to be seen...


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