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Battery Life Blues: Apple's Burden
By: Greg Dorn
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It's like a drug. You're all ready to step out of the house, keys and wallet in hand. You grab your iPhone from its charger and gaze at that big beautiful bar at 100%. You feel invincible, as your trusty gadget has the full strength to take on any task thrown your way. With the whole day ahead, you're ready to conquer whatever endeavors you might encounter. All is well in the world.

Then, without warning, that first incident occurs. The bar reduces just a sliver, and suddenly you're on edge. Sure, your iPhone still reads 95%, yet a feeling of impending doom takes over. You're now miles away from your charger, your home base, and there's no turning back.

People have been ecstatic about the iPhone 5's lightening speed, powered by its new LTE capabilities. But with great power...comes great battery drain. And while the consensus remains that this new handset is of course "the greatest iPhone yet" (aren't they all?), like every other celebrated Apple release, the list of gripes are plentiful. Among them, unsurprisingly, is the battery life.

While there have been some reports of the iPhone 5 lasting mere hours before a charge is needed, the complaints have been minimal. However, Apple is not like any other company, nor is it treated like one. Whatever might occur, whether it's a mapping crisis or poor battery life, it will be placed under a finely tuned microscope. Apple is the celebrity couple of the tech word; the Brad and Angelina, with people constantly following their every move. While similar issues with other companies are normally an afterthought the next day, Apple operates in a completely alternate universe. Anything that occurs regarding the Cupertino, CA company is often over-emphasized and in many occasions blown way out of proportion.

Apple claims up to 8 hours of talk time and 8 to 10 hours of Internet use. Most have been quite pleased with such powerful capabilities packed inside the sleek and trimmed-down handset. But like every other imperfection encountered by consumers, only a few complaints can cause a massive snowball affect. When the seamless functions Apple has become known for go awry even for a small number of users, the frustration is magnified. This is simply the reality for a company constantly in the spotlight with critics, along with loyal followers constantly demanding perfection.

Many logical explanations are even cited by tech and Apple experts for the few reported cases of battery life woes. The impossibly quick LTE speeds allow for more web browsing, therefore draining the battery in a short amount of time. In areas with weak LTE or 3G connections, the radios inside the iPhone may be working overtime.

Still, despite the attention gained by these high-profile missteps, sales have not been affected one bit. In the first weekend alone, Apple sold an astonishing five million iPhones. This only goes to show that even when a problem is reported, Apple's celebrity status must be taken into perspective. When a company is so often celebrated for its groundbreaking accomplishments, one little complaint could render inaccurate information. We must ask ourselves, does the iPhone 5 truly have battery-life issues, or is this just the tech world putting all eyes on Apple's every move?

Have you been experiencing rapid battery drain with the new iPhone 5? Are the fast speeds and new amenities worth sacrificing a couple precious hours of your iPhone's life? Please let us know in the comments below.

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About the Author
Greg Dorn is a blogger, writer, and obsessed with everything technology and social media. Greg is absolutely captivated with the recent advancements in mobile gadgets, making our world more seamlessly connected. You can learn more about him on his own blog here
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