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Original articles from Adweek.
Tuesday's Upfronts, Recapped
We’re now halfway through upfronts week, though Disney’s combined presentation on Tuesday was so long that some buyers probably feel like the finish line should already be in sight.

Monday's Upfronts, Recapped
Monday of upfronts week is in the books, with both NBCUniversal and Fox Corp. holding their events. Here were the most—and least—surprising moments from those two presentations.

Budweiser Reimagined 1950's Ads for Women's Day
If you open up a New York Times, Chicago Tribune or L.A. Times today, you’re in for an unexpected trip back to the Mad Men era.

Surprise! Kroger Issues RFIs for Creative AOR
Bucking the recent trend of taking work in-house, the second-largest retailer in the U.S. recently sent out RFIs for an Agency of Record.

National Enquirer Unlikely to Lose Advertisers
Industry experts say that if legal action is taken related to the Jeff Bezos blackmail allegations however, that might change.b

Why DTC Brands Choose Target
Direct-to-consumer companies like Quip, Harry’s and Native have joined Target to see if retail works for them.

Arby's Subscription Box Sold Out in Under an Hour
Arby’s worked with agency partner Fallon on the concept for the subscription boxes.

2019 Marketing Trend: More Spending on Live Events
An event management platform surveyed more than 1,000 brand marketers, finding that 41% of them considered event marketing to be their top marketing channel.

How OOH Can Help Retailers This Holiday Season
Heading into the busy holiday shopping season, retail brands need to understand every step of the customer journey along the path to purchase.

McDonald's Retro Big Mac Posters Are Perfect
TBWAParis created a series of posters about the “Timeless” Big Mac, which turned 50 this year.

How Ouija Boards Became a Hit for Hasbro
45 years ago, Americans flocked to theaters to see The Exorcist. Many were sorry they did.

5 Instagram Marketing Trends for 2019
Instagram is great for content marketing and paid advertising and, at the same time, for communication and customer service.

BK Wants to Give You Literal Nightmares
The chain known for its stunts has unveiled a new burger, the Nightmare King, featuring a green bun just in time for Halloween

Will Vinton, Claymation Pioneer, Has Died at Age 70
His work included the California Raisins, Domino's The Noid, and the animated M&Ms.

Dems Go With Stylish Ads Ahead of Midterms
With 2018 shaping up to be a record year for first-time candidates on the Democratic side, political agencies have had their hands full.

No 'Dilly Dilly' Heard in Bud Light's New Dilly Dilly Ad
Bud Light’s newest medieval ad has a lot going on, introducing some truly insufferable new nobles from a neighboring kingdom and putting the Bud Knight back on the battlefield.

Nike's History of Addressing Social Issues
As the Just Do It campaign turns 30, it’s worth remembering that many of the ads created over the past three decades have also touched on major social issues.

Snickers' New Banner Ad Tests Your Math Skills
Why on earth would you click on a banner ad promising you one Snickers for the price of two?

Bud Light Promises Free Beer to Cleveland Browns Fans
The Bud Light Fridges will unlock once the Cleveland Browns finally in a game. Fans will find the free beer at the stadium and local bars.

BK Kuwait is Sun-Grilling Whoppers
The chain’s locations in the small and scorching Middle Eastern nation have found a way of grilling a Whopper using the sun’s rays as the catalyst.

Domino's: Fixing Potholes in Towns Near You
When you’ve got a pizza in the passenger seat, just about any disruption during your drive could spell disaster for your dinner.

Ikea Will Eliminate Plastic Bags and Straws
Our planet is facing a full-on plastic crisis, and companies are taking notice, as well as taking measures to reduce their carbon footprint.

Miss America Hires Y&R for New Image
Miss America is repositioning its brand to align with sweeping cultural changes, calling into question the nature of its long history.

It’s Time to Update Your Instagram Hashtag Strategy
While the Instagram shadowban may have scared you away from using hashtags last year, they’re still an effective way to get more followers and increase engagement.

The Startup Using Facial Recognition to Fight Sex Trafficking
Online ads fueled the problem; now Traffic Jam scrapes data from them.

Tokr Releases First Mainstream Marijuana Spot
The ad, on iHeartRadio, tells Bay Area listeners how to find cannabis brands.

'Dilly Dilly', World Cup Edition
The 'Dilly Dilly' saga continues, with a Spanish-language twist for the World Cup.

Fruit of the Loom Wants to Clothe Shirtless Men
In a social campaign released recently, the household name in undergarments urges men to #PutAShirtOn.

Postmates Pulls Tacky Ad About Age and Death
"When you want a whole cake because you're turning 30, which is basically 50, which is basically dead." Ummm....

The Beer Designed for Cancer Patients
Mamma Beer is alcohol-free and nutrient-rich, specifically made for women with breast cancer.

Ads are Coming to Facebook Stories
More than 150 million people are now viewing Facebook Stories every day, so now is a fine time to begin the process of monetizing them.

The History of the Chia Pet
Today, Joseph Enterprises estimates that it’s sold over 25 million Chia Pets in the U.S. alone.

The Most American Bratwurst Ad Ever
Tammy is the latest Johnsonville employee to contribute an idea for a commercial, and she is the go-big-or-go-home type.

Brands Are Creating Virtual Influencers
These could make the Kardashians a thing of the past, but brands may face legal troubles along the way.

Behind Lyft's New Look
The company created a signature font, icons and expanded its color palette as a way to energize and elevate the growing ride-sharing company.

The Story Behind the La-Z-Boy Recliner
How a quirky idea and an old orange crate gave America the perfect piece of TV-watching furniture.

Why Tech Startups Are Turning to OOH
Explaining OOH’s recent spike in popularity among digital brands, Outfront noted that OOH provides a great creative canvas that often over-delivers impressions relative to its cost.

How Samantha Bee Recreated the Late Night Format
Dispensing with the usual fawning celebrity interviews, instead Bee has taken her “comedic investigations” on the road, for one.

Ron Howard Narrates Star Wars Arrested Development-Style
The not-so-subtle ad for 'Solo' tells the 'story of a family who wants to rule the galaxy'.

George Washington's Beer Recipe Inspired Budweiser
The company has unearthed a historic recipe from 1757 to create the Budweiser Freedom Reserve Red Lager. And it was produced by veterans.

Morton Salt Turns to Garbage to Curb Food Waste
Morton went dumpster diving recently, pulled out a bushel of discarded fruits and vegetables, and then made a typeface from them.

8 Brand Tie-Ins to 'The Avengers: Infinity War'
With record-breaking Fandango advance ticket sales, as well as tons of buzz and anticipation, these companies have rolled out substantial campaigns to capitalize on the momentum.

'Vegan Sneakers' Take Sustainable Apparel to a New Level
Mushrooms can be great—delicious and nutrient-rich—but most people probably wouldn’t think to wear them on their feet.

Spotify Turned a Subway Station Into a David Bowie Homage
The interactive, underground exhibit will be live until May 13 in the Broadway-Lafayette station.

Fearless Girl Statue to Relocate
She is moving to a newer, even more prominent home right in front of the NYSE. The charging bull could follow.

Ikea Wants You to Resurrect Your Dead Rooms
Mother London has launched a new campaign as the latest in its “Wonderful Everyday” positioning for Ikea, with a new ad titled “Ghosts.”

Concrete Statues Draw Attention to Shelter Dogs in Barcelona
To raise awareness and fetch new owners for some of the 200 critters awaiting adoption in shelters, Ogilvy Barcelona placed 20 life-sized concrete dog statues around the city.

New Anti-Smoking Ads Take Different Tactic
In these new, documentary-style PSAs for Tobacco Free Florida, agency Alma takes a refreshingly respectful approach to encouraging smokers to quit.

5 Lessons Big Brands Can Learn From Startups
The trusted rules of the road for managing and marketing brands simply don’t cut it on the fast and furious freeways of the startup world where change is everywhere.

Parkland Students Pitch Ad Agencies at 4A's Conference
Survivors of the shooting attended the 4A’s Accelerate conference in Miami with one goal in mind: keep the movement growing.

Cannabis Retailer MedMen Hopes to Finally Ditch the ‘Stoner’ Cliche
Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date.

How Men's Wearhouse Bucked the Retail Trend
Despite what some in the industry describe as a brick-and-mortar apocalypse,40-year-old Men’s Wearhouse saw 2017 business growth.

Mountain Dew's April Fools' Gag Wasn't a Joke
On April Fools’ Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow. But that was just a pre-cursor.

Yelling Dilly Dilly is Banned at the Masters
It’s the advertising catchphrase heard ’round the world, but it won’t be heard at Augusta National Golf Club. Bud Light is not happy.

Finally: Krispy Kreme's Simpsons D'ohnut
Homer Simpson is practically synonymous with doughnuts—and now Krispy Kreme is finally honoring that legacy. In Australia.

Snapchat Lays Off 100 From Advertising Division
Snapchat is downsizing its staff yet again—and its latest round of layoffs targeted its advertising department.

Arby's and Warby Parker Team Up for April Fools' Day
Sunday is April Fools’ Day, and the marketing hijinks are getting off to an amusing start with WArby’s.

Old Spice's Print Ad in GQ is a Paper Blazer
Fragrance advertisers think they’re cool with their scent-strip print ads in glossy magazines. But Old Spice, as it so often does, one-ups the industry with its latest stunt.

Home Depot Pins Marketing Hopes on Pinterest
Home Depot and visual network Pinterest have partnered to expand Pinterest’s visual discovery feature—Shop the Look, with more than 100,000 shoppable products.

Taco Bell Will Now Sell You Chips
If you love Taco Bell’s hot sauce packets, then you’ll be excited about the company’s latest innovation: Tortilla chips based on the mild and fire sauces.

Sony Experiments With AR on Jumanji Blu-Ray
Using Snapcodes on Jumanji Blu-Ray and DVD packaging, Snapchat users can unlock two branded World Lenses.

Sunday’s Family Guy Will Air Uninterrupted Thanks to PlayStation
A 60-second spot for new God of War video game will run before and after the episode.

Study: Radio Advertising Still Delivers Returns
The study showed that every $1 spent on radio advertising returns $12 of purchase activity.

Trend: Ads Disguised as Movie Trailers
Taco Bell and Tourism Australia have duped fans, but is it smart marketing?

ABC Turned a New York Subway Train Into Roseanne's Living Room
For the next four weeks, subway riders on New York’s shuttle train between Grand Central and Times Square will be instantly transported to the iconic living room.

Pizza Hut Wants Papa John's NFL Leftovers
Setting aside the issue of whether or not kneeling players cost Papa John’s in pizza sales, it’s beyond question that the NFL’s viewership has been slipping.

Johnnie Walker’s ‘Jane Walker’ Campaign Supports Gender Equality
The “striding man” now walks with a striding woman—and she plans to make her voice heard this year.

KFC UK Responds to Chicken Shortage
The fast food joint known for its fried chicken ran out of chicken. Now, KFC is apologizing with a creative stunt: rearranging its name to spell “FCK.”

BlackBerry Refuses to Give Up
BlackBerry once commanded 20 percent of the smartphone market. At the end of 2016, that share had fallen to .04827 percent—effectively, zero.

Ryan Reynolds Now Owns Aviation Gin
Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin.

Subway's Bold New Rebranding Campaign
Dentsu hopes its first work resonates with Millenials and Gen-Z. The minute-long anthem spot debuting during the Olympics focuses on variety, the so-called spice of life.

‘What Happens Here, Stays Here’ Isn’t Going Anywhere
A recent story in the Las Vegas Review-Journal questioned whether R&R Partners’ long-running “What happens here, stays here” tagline for the city’s Convention and Visitors Authority’s faces a “cloudy future”.

Sweethearts Are Now the Most Popular Valentine’s Candy
Move over, heart-shaped boxes of chocolate. The history of these strange sweets that taste like chalk and feel like a text message.

Why Lufthansa Decided to Makeover Its Planes
As Lufthansa explained in a corporate statement, “The company needed to modernize the aircraft appearance in order to remain up to date.”

NBC Shaking Up its Olympics Opening Ceremony Coverage
The last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm.

Whole Foods Launches First Ads Since Amazon Acquisition
Part of the Amazon empire now, Whole Foods wants to broaden its appeal beyond its core high-end customers to the wider world of foodies.

Inside Saatchi and P&G’s Clever Super Bowl Takeover
Tide’s wildly ambitious plan was much more involved than your average Super Bowl spot. The brand’s goal was to take over the Super Bowl.

Three Trends That Ruled This Year's Super Bowl Ads
Ultimately, it’s clear that Tide’s attempt to hijack the Super Bowl won the day. Below, we revisit the trends of the game as well as a few bonus points.

Droga5 Places CCO on Leave, Hires Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence.

Subtitles Explain Old Spice's Strange Grammys Ad
If you were watching the Grammy Awards, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky P&G brand. The 60-second spot was entirely in French, without subtitles.

Subaru's Doggie Drivers Are Back!
The Barkleys, Subaru’s family of dogs that drive like people—well, better than some people we know, actually—return in four comical commercials that broke during the SAG Awards.

Most Recent SB Ad Teaser: David Schwimmer for Skittles
David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot.

M&M's Releases Teaser Starring Danny Devito
Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool.

These Funny Faux Gym Ads Are Actually TV Promos
Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week.

Bill Hader Will Star in Pringles' First Super Bowl Ad Ever
Pringles has released a short teaser to its first Big Game ad, revealing actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot.

How WWE Became a Global Entertainment Brand
For Dwayne “The Rock” Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It’s the longest-running weekly episodic program in TV history.

The Line Between Creepy and Creative in Advertising
Major brands, including Spotify, Netflix and Cost Plus World Market, are testing the waters by using their troves of user data to drive not only the targeting but the creation of their ads.

How Consumers Perceive and Respond to LGBTQ-Themed Ads
Love is love in ads, too. Words most used to describe LGBTQ-themed ads include 'interesting,' 'stands out from other ads' and 'believable'.

Cindy Crawford Will Recreate '92 Pepsi Super Bowl Ad
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4th.

Lyft's Newest Partnership: Breweries
Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer.

NBC Will Air Players Kneeling During Super Bowl Anthem
The demonstrations have tapered off, but if they recur during Super Bowl LII, NBC said it won’t hesitate to spotlight it on-air for the telecast’s 100-million-plus viewers.

How Pac-Man Has Endured for 37 Years
Americans initially caught the Pac-Man fever in October 1980, when a little-known Japanese gaming company called Namco licensed its latest game, Puck Man, to Midway for stateside distribution.

This 2013 USA Today Ad for Michael Wolff is Everything Now
While Wolff is well known and somewhat notorious in media circles, many outside of journalism are likely just learning about him for the first time.

Twitter's Evolution with Brand and Agency Partners
Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles.

How Brands Should Be Using Facebook Live
When you see a Broadway show, its pretty cool to know that you’re watching something real that has not been edited, chopped, spliced, dubbed over or re-taken. You’re getting to see a real actor giving a real live performance that will never quite be the same.

Jack in the Box Promotes Its Ultimate 'Munchies Meals'
As more states continue to legalize marijuana and more cannabis companies emerge in the marketplace, it makes sense that established brands might want to explore the world of weed.

"Papa" John Will Remain Spokesperson in 2018
“Papa” John Schnatter may be stepping aside as CEO of the pizza empire he founded in 1984, but don’t expect him to vanish from the brand’s ads and packaging.

Groupon Returning to Super Bowl This Year
The deal provider’s 30-second spot will feature a yet-to-be-announced celebrity endorsement and focus on how the company saves people money.

4 Disrupting TV/Digital Media Trends for 2018
Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. With many ups and downs behind them, what problems or challenges can media expect to face in 2018?

Disney's Tricky Marketing for 'Star Wars: The Last Jedi'
When The Last Jedi hits theaters on Friday, it will be the third Star Wars movie in as many years, twice the rate of theatrical output as either of the previous trilogies.

Lessons From the Biggest Brand Fails of 2017
Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world?

Santa Meets the Sharing Economy in Coke’s New Christmas Ad
Despite its length (over three minutes!), the film’s a surprisingly snackable piece of self-deprecating modernity meeting The Polar Express.

Columbia's ‘Empire Strikes Back’ Jackets Sold Out in Minutes
Designed to “keep you warmer than a tauntaun,” the three jackets were based on those worn on the icy planet of Hoth by protagonists Luke, Leia and Han. And sold out in one day.

A-B Ordered 40 Self-Driving Trucks from Tesla
Anheuser-Busch announced it has reserved 40 self-driving electric semi-trucks from Tesla for its fleet. It’s one of the highest-profile orders by a major brand since Tesla unveiled the vehicles.

The Story Behind Steak-umm’s Hilarious Twitter Account
If you’re not following Steak-umm on Twitter yet, you should get on that. The brand’s amusingly strange account has amassed just 4,593 followers as of this writing.

How the Budweiser Clydesdales Became a Force in Holiday Marketing
The Clydesdales have appeared at parades and festivals, at football games and presidential inaugurals, and—right about now—on the snowy, feel-good holiday TV spots that Budweiser has run since the 1970s.

Inside W+K's Evolution for the New Economy
W+K has a won some of the key reviews launched this year by big-name tech brands. One example is Lyft, which hired W+K’s New York office as its lead creative agency this spring.

Spotify's Outdoor Holiday Ads Are Hilarious
Ready to make some early New Year’s resolutions? Of course you’re not. But Spotify has some fun suggestions regardless, based on the amusingly peculiar habits of its user base.

M&M’s Unwraps a Sequel to Its Iconic Christmas Ad
As you might recall, Santa Claus faints dead away when he unexpectedly encounters two colorful M&M’s spokescandies in BBDO’s classic TV spot from 1996.

Challenger Brands and How They're Changing Consumers
From Afar to Blue Apron, upstarts look to upset the status quo, changing the way we shop, eat, travel and more.

Can Showroom Brands Save Brick-and-Mortar Shopping?
MM.LaFleur isn’t just an alternative to the traditional, often hectic realm of clothes shopping—it’s one of several showroom brands in its ascendancy.

Toyota Wants To Be Known As a Mobility Company
With the kickoff of its “Start Your Impossible” campaign earlier this month, the Japanese automaker has put the world on notice that it is now a mobility company.

PlayStation and BBH Create Epic Star Wars Ad
BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17.

Lowe's Creates 17 Minute Reality-TV Style Ad
The retailer created an Escape Room and challenged four DIYers to build their way out.

Not All Influencers Are Created Equal
38 percent of marketers are unable to tell whether influencer activity actually drives sales. Brands must be cognizant of the fact that not all influencers are created equal.

Jägermeister Attempts Bold Rebrand
Jägermeister is fully aware of how it’s been perceived over the past several decades—and how it’s been celebrated at frat parties on college campuses across the country.

Amazon’s Holiday Ad Is One of Its Cutest Yet
Last year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship—and the likeminded gift giving—of a vicar and an imam.

Twitter Officially Rolling Out 280 Character Tweets
After beginning to test out 280-character tweets in September, Twitter is rolling out tweets with double the number of characters for (almost) all users.

Prediction: 2018 Will Bring Chief Growth Officers, Not CMOs
CMOs have to adapt to this shifted landscape and become engineers of growth rather than architects of campaigns and communications tactics.

Amazon Consolidates $1B+ Media Buying with IPG
After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network.

How Dannon Made Yogurt Mainstream in America
In the mid-1970s, many Americans—reared on red meat and convenience foods—still considered the fermented milk product to be a little fringy. They saw no reason to eat yogurt.

A Rundown of All Your Favorite 80's Brands Featured in Stranger Things 2
The creators The Duffer Brothers have included even more brands this time around, spotlighting everything from 3 Musketeers to KFC (or Kentucky Fried Chicken, as it was then known).

Philips Campain 'Mothers Energy' is Pretty Amazing
How does Mom find all the strength to do what she does? She’s chasing kids around, managing house (and everything that comes with), and maybe she works.

KFC Followed 11 Herbs and Spices on Twitter
The chain's secret recipe is famously made up of 11 herbs and spices.

Nike Ad Featers Lebron James Out for Revenge
LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba. He's 'On a mission' after last season's Finals loss.

Mars 'Bite Size' Horror Films Are Brilliant Branding
Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween.

Burger King Trolls Wendy's This Time, on Twitter
Burger King dug up a bunch of tweets from people complaining about Wendy’s and turned them into ads

West Elm Launches First TV Ads
West Elm’s First TV Ads Capture Your Ascent to Adulthood in Slo-Mo. 'Get house proud,' says Humanaut campaign.

Burger King Trolls McDonald’s With a Hilarious Ad
It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.

Las Vegas is Helping the City Heal With 2 Lines of Perfect Copy
The ads are all over town, from digital billboards at the airport to the famous marquee displays outside the major hotels and casinos. Two lines of white copy on a black background.

Chili’s Brings Back Its ‘Baby Back’ Jingle
An earworm since 1986, Chili’s jaunty jingle gets its first airing since 2015, when it was used as the soundtrack for the chain’s 40th anniversary.

Harley-Davidson Wooing Millennials Via Mobile, Digital
The iconic brand is trying to cultivate millennials while still catering to loyalists. Enter gaming.

Measuring Whether Experiential Marketing Works
As brands see more people use ad blockers and cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing,.

Mailchimp's Online Campaign: We Are Your 2nd Brain
This is your brain on MailChimp. Except it’s not your brain, but a second brain, working alongside yours to handle various time-consuming marketing tasks.


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