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Barclays: Facebook Advertisers Aren't Going Anywhere
By: Business Insider
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Advertisers aren't worried about users fleeing Facebook in light of privacy issues, according Barclays analyst Ross Sandler. 

The social media giant has faced some public relations troubles surrounding fake news and the Cambridge Analytica data scandal, with several celebrities speaking out against the platform.

In February, the actor Jim Carrey sold his Facebook shares due to the company profiting from Russian interference in the US election. 

"I'm dumping my @facebook stock and deleting my page because @facebook profited from Russian interference in our elections and they're still not doing enough to stop it," Carrey tweeted on February 6. "I encourage all other investors who care about our future to do the same. #unfriendfacebook."

And Apple co-founder Steve Wozniak recently told USA Today he was quitting Facebook because "users provide every detail of their life to Facebook and ... Facebook makes a lot of advertising money off this." 

But Sandler says advertisers aren't freaking out over the recent developments.

"Despite the growing privacy concerns and 'Facebook is bad for society' narrative, most direct response advertisers are making decisions based on ROI and not headlines and continue to spend at a very healthy clip," Sandler said in a note sent out to clients on Thursday. 

He added, "Checks point to a solid 1Q ad revenue growth, likely slightly above our 40% ex-fx estimate" and that "we have yet to see and don't expect a material impact to revenue." 

While Sandler says things are still looking good, he pinpointed one area of risk for the company, but it has nothing to do with user deletions. Facebook is beefing up its staff to help implement new privacy mechanisms. 



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This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
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