Burger King and McDonald's may be arch rivals, but this Halloween, the King seems to be extending an olive branch to Ronald McDonald.
Burger King is looking to capitalize on the popularity of clown costumes on Halloween by making clowns the center of its cheeky marketing campaign on the dress-up holiday — in a not-so-subtle dig at McDonald's.
The fast food chain is offering free Whopper burgers to customers who show up at its restaurants wearing clown costumes on Halloween.
The brand has created a 90-second digital ad to tout the offer and is also encouraging guests to post their scary clown costumes and tag the brand @BurgerKing with the hashtag #ScaryClownNight. The tagline for the campaign is "Come as a clown, eat like a king."