As Snapchat looks to grow its stable of original series, it has set its sights on beauty and fashion content.
The platform's latest original will feature two aspiring stylists competing against one another to style the perfect look based on a given theme. The reality series will be hosted by celebrity stylist Sophie Lopez (the stylist for actress Kate Hudson among others), who will critique their final looks, offer tips on what styles to buy as well as how to wear them.
"Nail The Look" premieres on Snapchat Discover tomorrow on September 7, coinciding with the start of New York Fashion Week. The show will air every Thursday for the next eight weeks, with stylists putting together outfits based on a new theme every episode, from a job interview to an outdoor music festival.
The first episode will see two aspiring stylists attempt to come up with the perfect streetwear look for New York Fashion Week.
"Nail The Look" is being produced by Thumb Candy Media, a newly formed digital division of television production company B17 Entertainment. Thumb Candy is being led by B17 principals and veteran TV producers Rhett Bachner and Brien Meagher, who have served as producers for a variety of popular shows including ABC’s Emmy-nominated "Shark Tank" and AMC’s "The Pitch," among others.