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Why Images are the Next Frontier for Ad Targeting
By: Digiday
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Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one. That means advertising needs to catch up, not just in its form but also its targeting.

The text internet is comparably easy for targeting, either keyword-based or semantic. But with the visual web, there’s often a dearth of such data for handy targeting. But a number of brands have started using images to both segment and target their audiences. Coca-Cola, Nike, Jaguar, Sea World and dairy-substitute brand Ripple Foods are just a few brands that have recently relied on photos and images for targeting.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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