TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Branded Stickers are the New Branded Emoji Keyboards
By: Digiday
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Prepare yourself: Brands may have reached peak emoji, but they’re just about getting started on stickers.

FOMO-infected marketers see audiences ballooning on messaging apps like WhatsApp, WeChat, Line and others. The initial focus on infiltrating these communication channels fell to emoji keyboards, which naturally became ubiquitous. Now, brands including Disney, Starbucks, Sephora and Garfield — as well as their budgets — are moving onto branded stickers.

But emoji keyboards were never anything more than another dubious marketing tactic, making for a good press release and adding to brands’ “hip” credentials, but not much more. At least 250 brands created their own emoji keyboards in 2015 and trumpeted their releases —  but never actually disclosed how many downloads the emoji keyboards got, how many people actively used them or whether they drove any ROI.


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top