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Opportunism Knocks: Marketers and Media Take on Google
By: Digiday
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It’s open season on the duopoly.

In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don’t want their ads appearing next to objectionable videos. Alongside the Google brouhaha, there’s been growing pressure on fellow platform giant Facebook; both have been targets of derision for permitting the distribution of fake news and walling off access to their data.

It’s unlikely that brands are only now waking up to the dark corners of the internet. After all, advertising on YouTube has always been a bit of a dice roll.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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