TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Adobe is Now Officially an Ad Tech Company
By: Business Insider
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.

The launch follows Adobe's $540 million acquisition of video ad tech company TubeMogul, which closed in December.

The Adobe Advertising Cloud includes three components: Search, TubeMogul's demand-side platform, and what Adobe calls "dynamic creative optimization," which lets marketers change and test what their ads look like, depending on their performance.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author
This article originall appeared on BI, and a link to the original can be found at the end. www.businessinsider.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top