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Launching the Brand of Blue Ivy
By: Emory Brown
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There are famous Hollywood families who’ve created brands that rock: the Jacksons; Robin and Alan Thicke; Will, Jada, Willow, and Jaden Smith; the Barrymores; Donald and Keifer Sutherland; Rev. Run & Run’s House. These are superpower brands that have been and are developing over time. But Jay-Z and Beyoncé are producing a line of brands that will make their baby girl Blue Ivy a brand to speak to the testament of their star power in the entertainment industry.
When your mom and dad are Jay-Z and Beyoncé, you’re going to be a mega brand if you decide to join the family business. Jay-Z and Beyoncé are two of the most brilliant entertainment brands in the industry, and they’ve planned everything every step of the way…even their baby girl’s entrance into the world of business.
You might think why in the world would Jay and Bey be planning to launch their five-year-old daughter Blue Ivy a brand? By time she’s old enough to drive, she’ll be able to buy anything she wants. Hell, her dad bought her mom a small island for Christmas.
I can see it now: Blue and Jay walking around the house holding up his famous hand pyramid, celebrating the fact that Ivy just made her first million and she’s 10 ½ years old. But that’s the point of it all. The point is to build the Dynasty; to propel the next generation of Carters to new heights.
The Carters applied to trademark their daughter’s name and were successful. Blue Ivy Carter can use her name for everything from fragrances to hair care to entertainment services. So, Roc Nation, 40/40 Clubs, Rocawear, Tidal, and a basketball team were just daddy’s brands. Little mama got have her own brands too. And little mama Blue is going to be launching a clothing line. We don’t know if it’s going to be five-year-old cute or Teen Vogue rock star, but it’s coming to a store near you.
Furthermore, her mom and grandma also own a fashion brand named House of Deron and a new one launched in 2016 named Ivy Park. Hmmm…looks like mom is leaking Ivy’s name into the world of fashion right as we speak. Now that’s brand planning. If the girl can sing like her mama and rap like her daddy, game over! A new entertainment brand has been forged by the King & Queen of Hip-Hop. 

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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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