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Inside the Murky World of Social Media Influencer Talent Representation
By: Digiday
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Scott Fisher, who runs an agency that represents social media influencers, recently received an email from a brand client with some disconcerting news: One of the bigger social media influencers on his roster is listed by three different influencer technology platforms in their pitch deck.

“We found lots of instances that influencer technology platforms are pitching our talent as ‘they have access to,’ but that’s a misleading phrase because they don’t have a business contract with us,” said Fisher, partner at Select Management Group. “We asked them to remove our influencers.”

Influencer marketing is slated to become a $5 billion to $10 billion market over the next five years. To meet brands’ growing demand for influencers, a flurry of vendors are popping up touting technology that can connect advertisers with a large number of social stars with a few clicks. For example, NeoReach claims users can search through more than 3 million influencers, while HYPR has profiles for over 9 million influencers. But these companies may be overstating the nature of their relationships with these influencers, most of whom are only loosely represented by vendors under non-exclusive agreements.



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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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