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Digital Agency Fuel Turns its Portfolio into a Gamified Treasure Hunt on Instagram
By: Digiday
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Digital agency Fuel has gamed Instagram — literally — by turning its portfolio into a gamified treasure hunt on the platform.

Fuel’s Instagram page looks and feels like a pinball machine, with 15 different images stitched together into one big picture. Six of these 15 image tabs are visual easter eggs, that users can click through to see the agency’s work and projects.

To create the portfolio, Fuel hacked Instagram’s tagging feature, creating a series of linked pictures that lead to six of its projects, each of which have their own accounts. Users can click through to explore the agency’s work on behalf of clients like Disney, Hasbro, Microsoft and Star Wars and even find mini-videos describing them.

When you click on the square image with the Mickey Mouse ears, for example, the tag “disneyjr_magicphone” leads you to Fuel’s project for Disney which enabled kids to chat with Mickey Mouse on their phones.



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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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