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Let Your Brand Bloom
By: Cindy Wendland
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Summer flowers are in full bloom. If you planned the garden well and watered and fertilized it, the flower garden will be a beautiful display of color. It is synonymous with your brand. Your brand can be blooming right now if you properly planned, reviewed, and fine-tuned it. One company that does both at the same time is a local landscape contractor, Terra Firma.

Terra Firma is a full-service landscape contractor in a Milwaukee suburb. During the recession, when other landscape companies were struggling, they continued to grow. One of their marketing tools is their showcase garden in front of their building. Actually, the owner says it is their primary marketing tool. Their office is on a main thoroughfare in the suburb. They have meticulously landscaped the front of their building and adjacent land with trees, shrubs, flowers, statues, stones, and more. It is breathtaking.

Customers see their floral display, are impressed, and call Terra Firma to create a landscape plan for them. When Terra Firma’s landscape blooms, their brand blooms. One of the best ways to sell your brand is through a strong visual. In landscape design, the visual proof is everything. People like to see what you have created to know what you can create for them. For Terra Firma, when their landscape blooms, their business blooms. It can work for your brand too!

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About the Author
Cindy Wendland has a background in marketing and finance. She is the creative director for an online men's health magazine, BrainBrawnBody.com, and she gets to write their leisure/travel blog. She is also a web designer helping her clients with online community engagement, websitesbywendland.com. Prior to her web years, she worked in pharmacy consulting.
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