|Senior Marketing Manager, Lifecy...||CareZone
||San Francisco CA 06/05/2018 At CareZone, we make life simpler for millions of people with personal and family health challenges by helping them organize important information and access vital health services. Were seeking a creative, data-driven, and compassionate lifecycle communications leader to join our team. In this role youll be responsible for multi-channel communication campaigns that increase app engagement, subscription/ecommerce conversion, and customer retention. WHAT YOULL DO * Plan and implement multi-channel (email, push, SMS, in-app) communication journeys to onboard, engage, and retain app users. * Manage multiple types of campaigns, including new user onboarding, product launches, customer retention, and winbacks. * Use insights from continual testing, customer data, and industry best practices to inform marketing and business direction. * Craft high-conversion emails, pushes, and other marketing messages. * Own the communications roadmap, including channel strategy, content scheduling, and defining marketing automation software priorities. WHO WERE LOOKING FOR * 7+ years experience developing and executing lifecycle campaigns or customer communication programs for an ecommerce or subscription business model. * Ability to develop compelling customer lifecycle campaigns from messaging and channel strategy to design and engineering requirements. * You can manage multiple projects in a fast-paced environment while simultaneously creating process. * Excellent interpersonal and communication skills that enable you to easily interact with various functional teams. * Proficient with CRM/marketing automation tools and email marketing. * Analytical, organized, and detail-oriented. * Bachelors Degree in Marketing, Communications or related field preferred. THE PERKS * Competitive pay with bonus opportunities * Equity at hire and ongoing opportunities to build ownership * Excellent health, vision, and dental benefits * 401(k), with company match * Unlimited paid time off and sick benefits * Friendly, collaborative, mission-driven colleagues|
||San Francisco CA 06/05/2018 The Operations Analyst is a key position in ZypMedia that helps drive revenue and strategy for the company. A multi-faceted role, the ideal candidate will embrace working in a fast paced environment and thrive at thinking analytically about ways to solve problems as ZypMedia scales up. The analyst will interface with sales, engineering and product teams to improve the existing product. The role is highly visible throughout the organization and will give ideal candidates a great platform to grow and be heard amongst leaders in the organization. ZypMedia, a leader in local digital advertising solutions for small and midsize businesses, is seeking an Operations Analyst to join its team. ZypMedia has built a leading programmatic advertising platform that connects small and midsize businesses with digital advertising opportunities across more than 50,000 desktop, mobile and connected TVs websites and apps. ZypMedia's proprietary technology and dedicated service organization were built from the ground up to handle the unique requirements of local digital adverting campaigns. ZypMedia partners with TV station groups to offer the ZypMedia product as part of a comprehensive digital advertising solution to their advertising clients. Reqirements: * Setup, management, execution and optimization of campaigns * Manage and help build the analytical infrastructure needed to successfully run operations * Maintain and improve upon processes to keep up with advertising demand (revenues) * Identify Key Performance Indicators (KPI) in order to present campaign performance in a formal setting with management and external clients * Revenue management and margin maintenance/ optimization * Build and maintain a positive relationship with internal teams and external customers * Support sales efforts and help pitch the product to clients * Be a master of overall yield ecosystem and rabidly passionate about ad tech Skills: * 1 3 years of analytical experience, preferably within ad operations & Account Management at an ad tech company * BS/ BA in an analytical field (science, math, engineering, finance, etc.) * Strong analytical skills and ability to make fast decisions with limited and noisy data * Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred) * High level of proficiency with MS Excel (pivot tables, complex functions; VBA preferred) * Familiarity with SQL or enthusiasm to learn|
|Social Media & Marketing Coordin...||Jason Emer, MD
||West Hollywood CA
About the Social Media Coordinator PositionAt Jason Emer MD, we are doing something different, something exciting and it takes passionate people to bring our vision to life. We have built a culture that leads with the important notion we live by every day; do what you love. If this resonates with you, we look forward to receiving your application. As Social Media Coordinator, you will support the development and delivery of marketing strategies for Dr. Jason Emers cosmetic dermatology practice, e-commerce site and growing network of aesthetic surgeons to enhance the influence of their services through content creation, campaign strategy and community management. The Social Media Coordinator works closely with the Senior Social Media Manager optimizing quality deliverables to adhere to the content strategy and will implement the practices Online Community Moderation Strategy, monitoring and moderating to ensure that the online community is maintained as an engaged and fun environment. This role coordinates with the Senior Social Media Manager to support its mission, promoting excellent customer service and helping to cultivate a strong community around the practice and brand.
Social Media Manager responsibilities are:* Respond to comments and messages with a sense of compassion, urgency, professionalism, and on brand tone * Monitor and manage online reputation via comments, reviews, inquiries and general account engagement for Facebook, Instagram, Twitter, YouTube, Yelp, RealSelf, Google Business and LinkedIn * Conceive social concepts and lead writing lines * Partner with creative teams and become part of creative process * Contribute to related communication vehicles and ensure the integration of community for promotion and awareness building * Coordinate with brand teams, creative teams, and other staff to ensure successful coordinated campaigns * Monitor and effectively leverage social media tools, trends, and applications * Monitor and measure the success of community engagement and provide reports for team, management, and executives * Manage multiple niche Facebook private and public groups at a time * Schedule content through Hootsuite and Facebook direct * Implement the online community moderation strategy * Maintain the Moderation Guidelines and ensure they are up to date * Ensure all content is on-brand, consistent in terms of style and quality and optimized for search and user experience for all channels of content including social media, mobile, video, especially short-form content. * Map out a content strategy that supports and extends marketing initiatives, both short and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must. * Capture marketing and creative content daily by photographing and filming procedures and communicating with patients and office visitors * Support content creation efforts using Adobe Creative Suite (Photoshop, Premiere Pro) and additional creative programs and software to edit photo/video assets * Implement targeted acquisition, engagement and retention marketing strategies, driving omni-channel sales and traffic with the Medical Director and Director of Operations * Establish editorial content strategy (Social Media Content Calendar) across search, affiliate, display and paid social channels * Implement integrated marketing initiatives including; production and logistics of influencer/media events and activations * Develop and sustain influencer relations through short and long-term brand integration opportunities and paid promotions * Execute co-op initiatives and manage existing luminary agreements with advertising partners, vendors and media * Support digital team with copywriting and optimization of website (JasonEmerMD.com) and E-Commerce site (ShopEmerMD.com) * Create and deploy email marketing campaigns, increasing subscribers, maximizing click-through-rate, site traffic and sales conversions * Apply creative and technical expertise to development and execution of social media advertising campaigns * Provide reporting of marketing and advertising efforts, for all digital properties utilizing native and third-party services * Identify and execute new opportunities to improve existing operations and initiatives * Occasionally support the Patient Photographer by operating photography and lighting equipment, documenting medical procedures and patient progress, obtaining consent for use of photography for advertising, marketing and publicity initiatives.
Social Media Coordinator requirements are:* Accomplished writer of copy (headlines & body) for social media posts * Demonstrated ability using social media scheduling & marketing tools (e.g Ads Manager, Power Editor, Hootsuite) * Excellent copywriting and communication skills; working knowledge of best SEO practices * Knowledge in moderating Facebook Groups * Have a good knowledge of principles of customer service * Ability to take direction, ask questions, problem-solve, and manage multiple priorities * Be a team player who is excited to support in various aspects that span from administrative duties to brainstorming and research * Be both a writer and an editor, but more importantly a communicator and storyteller * Resourceful, highly organized and detail-oriented * Able to handle confidential information with discretion * Operational experience of live & instant video Behind the Scenes publishing tools such as Facebook Live, Instagram Stories, Periscope and Snapchat. * Ability to troubleshoot technical issues such as file formats, digital memory storage, internet connectivity * Team player; ability to communicate and work with all levels of personnel * Expert technical understanding of digital marketing an ability to quickly learn new tools and resources * Ability to handle multi-task and manage various projects and tasks simultaneously * Excellent written and verbal communications skills * Detailed oriented during the editing, drafting, publishing processes of content creation * Ability to work in a demanding, fast-paced environment * Ability to work extended hours, when required
Qualifications:* Minimum of 4 years of social media management for a brand, personality and/or media company * Professional portfolio of past and current content created, specifically copywriting and social media activities across multiple platforms required * Editorial and/or a Marketing/PR experience preferred * Bachelors Degree in related field (PR, advertising, marketing, communications, etc), or equivalent combination of education plus work experience.
|Communication and Content Market...||Garland Heart
Are you a take charge person that loves certain brands and need to tell everyone about them? Do you consider yourself a content creator that loves pouring your time into various projects (writing, video, graphics, etc.)? If so, we may have a position you'll love doing!
We're a cybersecurity and compliance company that is looking to hire someone that has the ability to produce digestible (and even fun) content that can help make our work easier to understand. In a identity theft and hacked world, we believe what we do is incredible important but many don't have the ability to understand it all. That's where we fit and want to create educational content, via marketing and premium content, to help protect the world.
About the positionSalary - Ranges from $40K - $60K salary depending on experience, does include benefits. We are looking for an enthusiastic Communications and Content Marketing Manager to manage our external and internal communications. You will promote a positive, exciting public image and control the dissemination of information on our companys behalf. Phenomenal communication and copywriting skills make a strong communications manager. Experience in corporate communications and project management are important qualities too. Your enthusiasm and positive attitude will help you gain the trust of colleagues and external parties alike.
The responsibilities are:* Creating effective communications content * Managing communications internally * Planning events, both in-person and online * Participating in events, travel will be required * Resolving public relation issues * Working with leadership team, you will report directly to the CEO * UPDATE - Heavy video work required. If you don't have a passion for video, best not apply. Thanks! * UPDATE 2 - We list this position as remote but note there will be lots of travel. Main areas are Dallas, TX and Denver, CO but also wherever we have external conferences or events.
The postion requirements are:* Experience in a communication or marketing function within a larger organization * BA/BS in Public Relations, Marketing, Communications or a related field * Executing Marketing Plan * Social Media Management and Response * Attending and Organizing Conference Events * Preparing Speaking Engagements for our SMEs * Preparing Training Materials for Clients * Video Producing and Editing Skills a Plus!! * Proficient in Apple Hardware and Software
|Senior Digital Strategist||Ready Set Rocket
||New York NY 05/31/2018 What You'll Do As the Senior Digital Strategist you will join a team of experts in marketing, design, creative ideation, strategy and development. Reporting to the Associate Director of Marketing, you will be fully responsible for client success across Acquisition, Retention, and Conversion Optimization engagements including a focus on Analytics, SEO, Paid Search, Email, CRM, AB Testing, and Display. Additionally, youll oversee marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting of complex acquisition and brand marketing goals across a range of high-profile clients. What You'll Contribute * Set client goals and objectives during planning phases * Help develop the tactical digital marketing strategy relevant to various client business models * Oversee the entire marketing deliverable cycle for a client including initial planning, implementation, monitoring, optimization, analysis and reporting * Interact with clients via conference calls, email and face-to-face meetings to facilitate client deliverables and marketing meetings * Manage, grow, and mentor the digital marketing team to exceed professionally for themselves and our clients * Provide analysis of results and optimization ideas to Account teams in order to grow accounts and improve client goals * Ensure we are optimizing our efforts to client KPIs * Ensure that your and team deliverables and client documentation is spot on, following internal documentation processes and approval process * Work directly with accounts team and other marketers and strategists to help facilitate client meetings and provide online marketing expertise as needed * Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts Our Requirements * At least 2 years of digital agency experience working with Fortune 500 companies * At least 4 years of overall digital marketing experience * BA/BS in Business, Marketing, Communication or related field preferred * Google AdWords or Google Analytics IQ Certified or ability to obtain as condition of employment * Experience in eCommerce industries and technologies * Experience with marketing technology, CRM, and automation platforms * Expert understanding of web metrics, digital media testing methodology and optimization strategies * Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis * Expert knowledge of web analytics * Experience in email marketing * Experience in A/B testing * Highly quantitative, metrics-driven professional with creative sense of holistic marketing campaigns * Ability to meet deadlines with accuracy and minimum supervision * Superb written and communications skills * Comfortable and confident acting as a product owner * Professional, friendly demeanor with extremely strong organizational skills and high attention to detail * Positive, professional team-player who embraces team success|
|Digital Marketing Coordinator||Ready Set Rocket
||New York NY 05/31/2018 The Ideal Candidate We are looking for a hungry and enthusiastic Digital Marketing Coordinator. Reporting to the Director of Digital Marketing, youll be fully responsible for the set up and configuration planning of acquisition and retention campaigns and overall strategy for our clients across verticals. In this role, you'll be introduced and engaged in marketing initiatives across the consumer journey spanning paid search, display, paid social, email marketing, social listening and moderation, analytics and reporting. We want you to be a part of the team to collaborate on projects, participate on calls, learning about the news and updates within the industry and becoming a well-rounded marketer. You'll benefit from exposure to holistic marketing and strategy initiatives across varying client industries from fashion to food, spirits, finance, retail, and more. Our ideal candidate values collaboration, communication, attention to detail, and personal growth. To be considered you must be eligible to work in the U.S. or have a work visa. Your Responsibilities * Develop weekly and monthly reports for fashion, retail, media, entertainment, and finance clients. * Work with the creative team to select and package assets for integrated campaigns. * Set-up and configure integrated marketing campaigns on social, paid search, display, and more. * Manage and optimization of integrated marketing campaigns and retainers across paid search, paid social, display, video, and more against client objectives and budget allocations. * Oversee the daily management and moderation of social media communities and customer service requests and provide feedback on responses. * Research and assess digital marketing analysis tools * Research and assess the latest trends within the digital space including relevant social and cultural trends Qualifications (Required) * 2+ years experience in a digital marketing position (coordinator, associate, analyst, etc.) * Creative thinker with a passion for uncovering insights from data * Strong written communication skills. Submitting past writing samples is encouraged. * Ability to multi-task and work in a fast paced environment * High energy, self-motivated team player with a great attitude who can work with grace under pressure * Great attention to detail, organized, and committed individual with a drive to provide excellence at all touch points * Ability to work both independently and collaboratively * Hyper aware of digital trends * Lives and breathes social media * Google Analytics certified * AdWords certified * Proficient in Facebook Business Manager * Experience with social analytics tools such as Facebook Insights, Twitter Analytics, YouTube Analytics. * Proficient in Excel and working with large data sets * College graduate with an Associates or Bachelor's degree in Marketing and/or Business|
|Analytics Account Manager||Empirical Path
Empirical Path seeks a full-time or part-time Account Manager with only one or two years of experience; strong client service, project management, and communication skills; broad web analytics implementation and reporting skills; and basic development and data science skills to lead analytics consulting engagements with colleagues in our offices in Atlanta, GA; Albuquerque, NM and Washington, DC. Remote candidates in the U.S. are more than welcome.
Empirical Path is a web analytics consultancy that has served dozens of media, technology, ecommerce, not-for-profit, ad agency and other clients since 2002. We are experiencing rapid growth as a Certified Partner of Google for a number of products including Google Analytics Premium and Google BigQuery. We are also a partner of Tealium, Klipfolio, Webtrends, Parse.ly and Mixpanel. Our founding partners seek to invest in the development of an entrepreneurial Account Manager into a partner in the business.
ResponsibilitiesThe Account Manager is primarily responsible for leading current consulting engagements to help clients understand their audiences, enhance their digital user experience, and increase their online conversions. He or she will secondarily develop additional business from current and new clients and assist in marketing the firm. The Account Manager will deliver services personally and via specialized colleagues for multiple engagements at all stages, including: * Managing client relationships * Understanding client needs * Drafting proposals, timelines, and budgets * Planning and directing audits and implementations of web analytics tools * Identifying opportunities to capture additional user behavior data * Planning and directing enhancements to web analytics tools and processes * Implementing A/B split testing code and experiments * Creating Key Performance Indicators * Planning and directing integration of data sources with web analytics and business intelligence tools * Designing web analytics reports, visualizations, and dashboards * Finding and communicating actionable trends and segments * Articulating data-driven recommendations * Answering ad hoc questions
Desired Skills* College degree or MBA. * Web analytics certification or other training. * Experience implementing and customizing Google Analytics, Adobe Analytics, Webtrends, Mixpanel, Parse.ly and other web analytics software. * Familiarity with Google Tag Manager, Tealium, Adobe Dynamic Tag Manager, Segment or other Tag Management Systems. * Experience reporting on analytics and other data via APIs using spreadsheets (via AppScript, SuperMetrics, etc.), visualization tools (such as Klipfolio, Tableau, Cyfe, Logi Analytics, QlikView, etc.), and database and data warehouse platforms (such as Google BigQuery, Amazon Redshift, etc.). * Experience with split testing tools such as Google Optimize, Adobe Target, Visual Website Optimizer, Optimizely, etc.
||Somerset WI 05/30/2018 Position Overview: The Digital Designer is responsible for delivering effective, aesthetic, on-brand, and on-strategy creative for websites, landing pages, promotional email campaigns, email templates, social media graphics, banner ads, newsletters, mobile projects and other marketing collateral that convey and communicate our brand messaging through words, sounds, pictures, videos, colors and other visual and audio methods. Essential Duties and Responsibilities: Develop and implement creative concepts across multiple campaign deliverables in both digital (85%) and print (15%). Design and produce creative for websites, web pages, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. Contribute to visualizing, designing and conceptualizing user experiences. Transform complex ideas and processes into graphic representations. Conduct research to inform design concepts. Contribute to creative brainstorm sessions. Ensure consistency of brand and creative across all customer touch points. Work cross-functionally with Marketing Team to translate and create marketing requirements into compelling, appropriate campaigns and designs. Work with digital team and external developers to ensure aesthetics are aligned with usability, accessibility, and web standards. Work with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative vision. Translate wireframes into simple, easy-to-use User Interfaces. Integrate video and audio capability to our e-Commerce site(s) and social media platforms. Create and develop multimedia (audio/video) content for promotional social videos and product videos. Provide design support to all business units to create product graphics, logos, print materials, identity design, and other similar offline graphics. Conduct market-advertising research. Stay up-to-date on design and advertising trends. Monitor competitive landscape. Make advertising recommendations to Marketing team. Other duties as assigned. Requirements: Bachelors degree in digital design, visual design, graphic design, graphic communications motion graphics or related field. Minimum 5 years successful professional design experience, preferably at a digital agency or in-house Web team for a product-driven business. Experience designing e-commerce websites and advertising. Deep knowledge with Web design processes. Wildly creative with the ability to brainstorm with a creative team and develop innovative and unexpected ideas. Proficient with Adobe Creative Suite products, Photoshop in particular. Intermediate level knowledge of Microsoft Excel, Word and PowerPoint. Impressive portfolio of digital work required. Illustrating various solutions to business problems through effective design. Collaborative, passionate and fun to work with. Eagerness to learn new skills and keep up with changing technology. Strong organizational and planning skills a must; outstanding digital file management and time management. Able to work calmly under pressure, juggle multiple tasks & projects simultaneously and make quick decisions in a fast-paced environment while maintaining a pleasant attitude. High degree of adaptability. Must be able to shift priorities seamlessly while remaining efficient and effective. Ability to draw conclusions from new and changing information. Self-reliant. Self-motivated with ability to work with little or no supervision, take initiative to solve issues as they arise and accept constructive criticism as given. Desire to be an integral part of a team and work together to accomplish goals. Basic videography skills with demonstrated talent for video composition. Experience with Adobe Premier, After Effects and other motion programs a plus. Excellent verbal, written and interpersonal communication skills. Knowledge of motorcycles and motorcycle industry preferred, but not required.|
|Paid Search Senior Analyst (PPC,...||Arteric
Do you have a proven track record of driving traffic and conversions through paid search campaigns on Google AdWords and Bing Ads? Do you enjoy researching new topics, learning about new audiences, and figuring out the optimal mix of keywords, match types, and bidding strategies to dominate your competitors? Do you have a love for pithy effective ad copy that converts? Do you know the secret to improving quality scores?
If your answer is an honestHell yeah!,keep reading.
Why Choose Arteric?There is one good answer: Our mission is to "Explore the boundaries of the possible, creating life-changing experiences through defect-free software that works everywhere, every time." This is a tall order for most healthcare agencies, but as software developers turned marketers, we do it every day, at scale. We are driven to connect patients, caregivers, and healthcare professionals to the health information patients need to live longer, healthier lives. Arteric is an award-winning agency that accomplishes this globally for blockbuster healthcare, DTC, and OTC brands. The hallmark of our work is superior execution and the enthusiastic pursuit of quality. Our core competence is the development of digital strategy and execution of it through the design, building, and maintenance of complex digital properties. Our websites and Web applications are available in over 35 countries and 28 languages; we reach more than 6 million people per year. Over the past 18-months, we architected, developed, tested, and deployed more than 260 digital healthcare projects. We serve a mix of Rx and OTC/CPG brands. And, we won 2 design awards in 2018. We are stacking our team because our client responsibilities are growing rapidly. When you join Arteric, you will experience opportunities and challenges that will catalyze your growth. We believe in a Just Culture that focuses on technical competence, the merit of ideas, hard work, and innovation. We value a passion for learning and discovery, industriousness, selflessness, resilience, rigorous honesty, and exceptional competence. We make it easy for you to enjoy life inside and outside of work. We have a generous paid-time-off policy that mandates unplugged time off (bonuses are paid for disconnecting no email or phone communication), 100% paid employee medical insurance, 401k retirement savings plan with non-elective employer contribution, long- and short-term disability insurance, vision, dental, and more. If you are a master of driving traffic and conversions, have a proven track record in digital, love data and want to play a critical role in a growing digital healthcare agency, apply for the position.
About the positionArteric is searching for apaid search senior analyst (PPC, SEM) with proven experiencein researching, creating, and managing paid search campaigns on Google AdWords and Bing Ads to join our growing team in Summit, NJ. The ideal candidate is methodical, detail oriented, driven by data, and deeply competitive and can demonstrate the results to back it up. Arterics paid search campaigns are based on thorough competitive research that include deep SERP analysis, competitor paid media activities and strategy, keyword mapping and analysis, and strategy sessions with content producers, UX designers, organic optimizers, and the worlds best web developers. Once the customers account is created, the keywords and ads are loaded in and we begin the process of testing, learning, and optimizing the campaigns to achieve remarkable results. Every campaign is tied into clearly defined KPIs and goals. The role of our paid search analysts is to exceed the expectations of our customers by driving down CPA while maximizing the quality of the traffic. To excel in this position, you must be industrious, ever-learning, extraordinarily competent, and focused on performance. You must be able to communicate clearly with the team and assist with all aspects of the business. It has been said, "you will learn more about digital in 1 year at Arteric than possibly the entirety of your career leading up to your first day."
As a Paid Search Senior Analyst, you will:* Drive the creation and implementation of PPC campaigns in Google AdWords and Bing Ads * Build new accounts for customers * Perform competitive research * Perform keyword research building lists and providing the rationale * Recommend and implement bidding strategies * Manage client media-spend budgets, keyword lists * Collaborate with our writers on creating ad copy * Optimize the campaigns to achieve agreed-upon KPIs * Drive the development of ad copy * Create monthly and weekly performance reports * Monitor all campaigns on a daily basis * Understand and adhere to all policies and regulatory guidelines * Answer all paid search-related questions from customers and internal team members * Interface with Google and Microsoft Account Managers
Requirements:* 3+ years of hands on PPC experience (Google AdWords and Bing Ads) * 3+ years of hands-on Google Analytics experience * Advanced skills in SEM Rush, Word Stream, and MOZ * Strong understanding of the relationships between keywords, ads, and landing pages * Ability to execute paid search campaigns independently * BA or BS degree Arteric is an Equal Opportunity Employer in compliance with the laws prohibiting discrimination on the basis of race, color, sex, age, marital status, religion, national origin, disability, or any other legally protected status.
|Art Director||The Adams Group
||Columbia SC 05/28/2018 ART DIRECTOR An agency with deep experience in healthcare, technology and finance, we are seeking a creative art director with experience across all media, especially digital. We're looking for 5+ years of design experience, preferably with an agency. You'll have a thirst for graphic communication in a wide variety of media. Send your resume and samples of your work to: email@example.com.|
|Digital Content Specialist||United Federation of Teachers
||Bowling Green NY 05/25/2018 The United Federation of Teachers, a 185,000-member union of New York City public school educators and other professionals, seeks an energetic, self-motivated producer of digital content who is committed to public education and the labor movement to work as part of the unions close-knit digital communications team. The UFT takes pride in keeping our diverse membership informed about their rights and benefits as well as the unions events, workshops and campaigns. The Digital Content Specialist is a member of the team that puts together and sends out this information to members as well as to public school parents. The UFT is a staunch defender of public education. We work in a fast-paced, demanding environment where everyone pulls together to get the work done. Responsibilities: * create, copy-edit, format and send event notices, newsletters and information updates via email to targeted lists of UFT members; * create online registration forms and member surveys; * post and maintain content to the unions website such as the events calendar; * proofreading; * serve communications needs of UFTs borough offices, departments and smaller chapters; * other digital communications tasks as assigned by the department director. Qualifications: * Superior writing skills; * An eagerness to learn new digital skills and use them to promote the unions mission; * Ability to create clear and succinct email messages and newsletters, sometimes working from the drafts of staffers or elected reps who are not professional writers; * Excellent spelling, grammar and punctuation; * Strong interpersonal skills, since the job involves managing the needs of employees across many departments; * Strong organizational skills, with a keen attention to detail and accuracy; * Ability to work effectively under deadlines and juggle several assignments simultaneously; * Ability to work collaboratively as part of the digital communications team; * Knowledge of or interest in education policy and the labor movement; * Working knowledge of HTML strongly preferred; * Working knowledge of Excel, Dreamweaver, Adobe Photoshop, Wufoo or Survey Monkey, and website content management systems a plus but not required; * Ability to proof written Spanish a plus but not required; * Must be available twice a month on Fridays to format and send the unions important weekly update to chapter leaders and stay late if necessary; Experience/Education Bachelors degree required, preferably in communications or liberal arts, plus at least one year of experience working with online content in a professional environment. Salary: $43,000-$50,000, depending on experience. Excellent benefits. Equal opportunity employer. Resume, a writing sample and cover letter may be sent to Deidre McFadyen, the UFT Member Communications Department director, at firstname.lastname@example.org No phone calls please.|
|Senior Account Manager, Brand Ma...||Ramey
||Jackson MS 05/23/2018 Company Overview Ramey is a full-service marketing solutions company that works with many of the worlds top organizations. For 32 years, The Ramey Agency has specialized in helping high-end and high performance clients take their brands up. We are proud of our culture of innovation and our Southern roots. And we are delighted to have helped some of the most admired brands of our time. Job Overview Ramey is looking to add a Senior Account Executive or Account Supervisor to our account management team. This position will work on one of our high-profile accounts. This primary role of this position will be responsible for the relationship between the agency and client. She or he will be responsible for developing in-depth understanding of the client's brands and marketing goals and guiding the developmentand execution of marketing strategies and programs.Under the direction of a Group Account Director, and with a team approach, this person has overall responsibility for guiding the direction and development of tightly integrated, solutions-based marketing approaches to the challenges faced by our clients with the objective of producing outstanding work and profitable agency-client relationships. Education and Experience: * 5-8 years with professional advertising or marketing account management experience, preferably on the agency side * 4-year college degree in Adverting/Marketing Communications, Business or related field * Established track record in retail and/or telecom account management experience * Broadcast production experience - managing details for large-scale TV production * Well versed in media - message rotation, trafficking, digital media (Google DCM) * Experienced in managing budgets and billing * Experienced in developing marketing communications plans * Experienced in leading other team members * Digital experience in a strategic or account service role is a plus Skills and Requirements: * Strong computer skills - efficient in Microsoft Word, Excel and PowerPoint * Excellent organizational skills and the ability to adapt to deadlines, new assignments and situations quickly * Solid verbal, presentation and written communication skills * Strong attention to detailwith a high degree of accuracy * Manage and track timelines, scopes of work and budgets Roles and Responsibilities: * Client Relationship Management build, protect, grow * Strong decision-making and critical thinking skills based in agency, client and industry knowledge * Understand clients business including industry and segment brands, product knowledge, competitive analysis, sales forecast and market challenges * Creative, strategic thinker with the ability to provide feedback on creative work, as well as effectively develop a strong agency POV * Ability to work with internal teams and Clients to set measurable campaign objectives and KPIs and report on success metrics * Self-starter * Passion about the business and not satisfied with status quo - always striving to find new ways to improve/grow assigned client/business * Ability to manage time, adhere to strict and aggressive timelines, and work well under pressure * Demonstrate the ability to communicate clearly, openly, honestly and with integrity|
|Marketing Specialist||City of Buena Park/Visit Buena Park Bureau Division
||Buena Park CA 05/23/2018 ARE YOU INTERESTED IN WORKING IN THE TOUR AND TRAVEL INDUSTRY? YOUR OPPORTUNITY AWAITS YOU IN BUENA PARK! Visit Buena Park, the City of Buena Parks tourism bureau is dedicated to offering first class customer service to visitors and groups traveling to Buena Park. We strive to promote the Buena Park/Orange County brand as well as develop and support destination marketing programs and initiatives. Visit Buena Parks mission is to become a recognized travel destination and increase visitors and overnight hotel stays to economically impact the city. Visit Buena Park is seeking an experienced Marketing Specialist to research, execute and monitor all aspects of digital marketing and ensure that results align with the organizations goals. This position ensures the accuracy and updates all digital content including the destination site VisitBuenaPark.com, third-party sites, events and business listings as well as implements the organizations display advertisements, pay-per-click, social media campaigns, promotions and search engine optimization. The Marketing Specialist will implement a comprehensive search engine marketing strategy to grow organic and paid reach and collects and reports all-digital campaign metrics along with suggested changes to increase engagement, and works in collaboration with the creative agency for digital graphics and video content used in online advertisement. THE IDEAL CANDIDATE The ideal candidate must possess strong written and oral communication skills, high level of organizational skills, and be creative, passionate, and innovative. Significant digital advertising and marketing experience is a must. Relevant experience and skills include: * Creating Reports from Google Analytics * Developing Google AdWord Campaigns * Knowledgeable in using Google Search Council to improve Search Engine Optimization ranking * Experience in managing a six-figure social media marketing budget, pay-per-click and display ad budget * Experience in building website landing pages using a Content Management System * Experience with working with public relations and advertising agencies * Proven success in executing multi-platform marketing campaigns to drive engagement * Experience in editing and writing video content * Proficient in Photoshop, InDesign, and Illustrator * Experience with overseeing a website redesign * Supervisory experience If you are the ideal candidate and have the education, training, and experience described below, APPLY TODAY! REQUIRES: Associates degree or 60 semester units or the equivalent of college level coursework in Marketing, Communications, Journalism, Entertainment and Tourism, or a related field AND two years of public relations experience which includes marketing, advertising, writing and editing, administrative support, customer service, and/or sales experience is required. Bachelors degree is highly desirable. Bilingual ability in Spanish or Mandarin is highly desirable. APPLY IMMEDIATELY. For more information or to apply online visit http://www.buenapark.com/hr, or contact the Human Resources Departments Job Hotline at (714) 562-3515. Applications will be accepted by the Human Resources Department on a continuous basis with a first review date of June 4, 2018. Apply early. Interested parties are strongly encouraged to submit application materials as soon as possible. AA/EOE|
|Online Content Creator-Writer||Heil-Brice Retail Advertising
||Newport Beach CA 05/22/2018 If you love digging into topics and turning your research into compelling digital content, and if you know how to make dry facts read like lush, emotional stories, you are perfect for this position. We're constantly creating content for clients on all platforms and we need people who have great natural writing skills to help create this content. One day, you could be creating a two thousand word blog post, the next day you might be working on social posts and digital display ads. We are a well-established marketing and advertising agency with clients ranging from retail to travel, entertainment and technology, so we can promise youll never be bored. You'll be part of a fun environment with great people who love what they do. Prior writing experience and either a journalism or creative writing background is preferred. Part of the assignments will be translating technical concepts into easy to understand posts, so accuracy and a commitment to flawless execution is important. Please include samples and links youre proud to share.|
|Paid Media Manager||Ready Set Rocket
||New York NY 05/22/2018 What You'll Do As the Paid Media Manager, you will join a team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the execution of acquisition campaigns for our clients across all acquisition channels. Additionally, youll manage digital marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting of complex acquisition marketing goals across a range of high-profile clients. What You'll Contribute * Develop media plans for campaigns against client goals (branding / engagement, sales/ conversions, audience growth, etc) * Develop short and long term digital advertising strategy for clients with the goal of driving new customer acquisition (sales growth), brand engagement, and customer retention through prospecting and remarketing campaigns utilizing search, programmatic, paid social, video, and mobile advertising tactics * Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting * Manage paid search, paid social, display and other paid media channels * Work with marketing team to generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies * Own relationship with digital advertising/marketing technology vendors * Provide analysis of results and optimization ideas to Account teams in order to surpass client goals * Ensure that all client documentation is spot on, following internal documentation and approval processes * Help facilitate client meetings and provide online marketing expertise as needed * Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts Our Requirements * 3+ years of experience in managing large scale paid media campaigns with a minimum budget of at least $100k+/month * Currently employed as a Marketing Manager or similar role * College degree in Communications or related field required * Experience with optimization of paid media campaigns to hit CPA, ROAs and Engagement goals * Expert knowledge of paid search platforms including Google AdWords, Bing Ads, AdWords Editor and Bing Ads Editor * Expert knowledge of Facebook Advertising and Facebook Business Manager * Expert knowledge of Google Analytics required, experience with additional analytics/measurement/tag management platforms preferred * Strong overall Digital Marketing knowledge, with a hunger to learn more * Extremely data and detail oriented * Extremely analytical, detail-oriented and organized * Expert knowledge of Microsoft Excel * Ability to handle multiple tasks in a fast-paced environment, under tight deadlines * Excellent verbal and written communication skills required for this role * Demonstrated mastery of online marketing tactics including the execution of keyword builds, bids and bid optimization strategies, implementation of new tactics, and related activities. * Demonstrated track record of success in the industry * Strong history of managing large digital marketing campaigns * Experience creating reports and recommendations based on account performance * Agency experience preferred * Team player with an entrepreneurial spirit|
|Content Manager and Copywriter||Wonderlic Inc.
||Vernon Hills IL 05/21/2018 Our ideal candidate will have 3+ years of experience in a corporate environment, crafting lead-generating copy such as blog posts, social media, email campaigns, client stories, product descriptions, case studies, white papers, and PPC landing pages. This ideal candidate will also have some inbound marketing experience. This is a full-time, in-office salaried position. Responsibilities * Create content for both print and digital marketing platforms, including email and web copy, digital advertising, social media content, presentations, thought leadership pieces, case studies and client stories. * Write compelling B2B marketing copy using effective messaging and direct response tactics in order to achieve lead generation and conversion goals. * Create and modify copy on an ongoing basis to maximize website optimization for both SEO and PPC. * Edit and revise content based on internal or external feedback. * Support multiple departments to fulfill their marketing communication needs. * Bring innovation, creativity, and freshness to our marketing team and stay on top of trends in the B2B marketing profession. * Manage multiple projects and focus on solutions to improve quality and efficiency as a project progresses. * Take ownership of assignments and regularly communicate work status while helping to remove bottlenecks. * Work cooperatively in a team environment; participate in project planning sessions with team members and key stakeholders. * Work directly with the marketing team to shepherd projects through review process and proofing for production. * Act as liaison between Wonderlic and other outside vendors on projects as needed. Job Requirements * 3+ years of content creation for digital marketing and traditional media * World class writing skills with the ability to write in a variety of voices * Excellent grammar, punctuation and proofreading skills (on both your work and the work of others) * Solid knowledge of writing for SEO * Proficiency in PowerPoint, Word and Excel * Highly organized Bonus Skills * Google Analytics, Hootsuite, Wordpress, LinkedIn, Twitter, Facebook * Act-On or similar marketing automation platform * A/B copy testing * Experience interviewing clients and industry experts * Business-to-Business experience is preferred, but not mandatory|
|Assistant Athletic Director, Cre...||University of Miami Athletics
||Miami FL 05/21/2018 The Assistant Athletic Director, Creative Services is responsible for managing the creative direction and visual brand standards for University of Miami Athletics, working with the graphic design, video content and digital strategy departments to generate compelling creative for one of the most iconic brands in collegiate athletics. The Assistant Athletic Director, Creative Services also assists the Senior Associate Athletic Director for Communications & Digital Strategy in setting the overall creative vision for the athletic department and ensuring that vision aligns with the departments ongoing brand strategy. Primary Duties and Responsibilities: Lead a team of graphic designers, videographers and digital strategists. Develop creative strategy for both long and short-term projects for all 18 sports, as well as internal department requests. Write creative briefs that outline project deliverables and assignments from start to finish. Manage the ideation, storyboarding and production of traditional and digital creative, including collateral, graphics, video and social media. Help concept and generate original creative that tells a story, showcases the student-athlete experience and engages all of UMs target audiences. Ensure creative matches the look, feel and tone of the UM Athletics brand. Collaborate with other departments within UM Athletics to help them leverage creative to achieve their goals. Help develop and implement the departments social media strategy, both to grow audience on all platforms and drive revenue goals. Keep department up to date on current creative trends. Help foster a creative and innovative atmosphere that encourages collaboration among team members. Manage the departments creative assets. Responsible for maintaining compliance with NCAA, Atlantic Coast Conference, institutional and departmental rules. All other duties as assigned by the Senior Associate Athletic Director for Communications & Digital Strategy. Knowledge, Skills, and Abilities: Excellent team leadership Strong attention to detail Ability to work under time constraints and meet assigned deadlines Exceptional interpersonal, presentation, oral and written communication skills Experience with a variety of creative software applications, with an emphasis on Adobe Photoshop, After Effects, Premiere and/or Cinema 4D Education Requirements (Essential Requirements): Bachelors degree required. Work Experience Requirements (Essential Requirements): 6-8 years of increasing experience in an agency, consumer brand, and/or athletics setting or related field. Experience as a functional creative lead in a team environment. Creative background in a visual medium, be it graphic design or video production.|
|Lead Strategist||Slingshot, LLC
||Dallas TX 05/17/2018 Do you want to wake up every day excited by the challenge ahead of you? Do you want to go to bed satisfied because you put your all into making a real impact on your clients business? Are you the roll-up-your-sleeves type thats looking for more than a job, but rather a place to change the way we market in this Age of Distraction? Well, then we should talk. Lets talk about your insatiable passion for developing actionable strategies that lead to measurable results for clients. Lets talk about a process that gets to meaningful insights that convince clients to believe and inspire creative to imagine. Lets talk about how we can cut through in this age of DVRs, SMS, VR, POS, CPC and all the other BS. Still interested? Well, we also need more than just talk. We want someone who doesnt just walk the talk they have to run it. As in own it. We want a team leader who pulls their weight, delivers on promises and holds the agency and clients accountable for doing the same. We want someone who partners with the creative team all the way through execution, not just a drive-by briefer. Not everyone is up for the challenge, but if youre still reading and this sounds like your cup of tea, then please read on. Job Overview/Ideal Candidate This role is a senior level position, and we are seeking a person that can lead the process to identify and articulate consumer insights and own the process from start to finish. You have tremendous passion and innate curiosity about what makes consumers tick. You are passionate about coming up with a smart idea and sharing and collaborating with the team to build on it together. You have passion for the creative work and creative process and about solving the challenge of Marketing in the Age of Distractiontm. As thought leader, you are the strategic link between the clients business goals, consumer insight, and creative execution. As a powerful storyteller, you are a constant student of consumers and brands, keeping your finger on the pulse of trends and inserting fresh, inspired and creative thinking into the agencys communications strategies for our clients. You have a knack for finding real insights that provide inspiration for the Creative Department. You are the rare blend of thinker and doer and thrive in a dynamic entrepreneurial environment. Essential Duties and Responsibilities * Incorporates relevant insights to build and tell a holistic strategic story based on solving the business problem at hand for clients and new business pitches * Develops accurate and insightful conclusions from data analyses; confidently and clearly presents findings and sells conclusions and recommendations to clients * Establishes trust and confidence as the client-facing strategic development leader * Owns and merchandises the strategic development process internally and externally * Keeps up with emerging consumer and cultural trends and packages it for agency/client consumption * Recommends and implements research for consumer insight and strategic development * Knowledgeable in primary and secondary, quantitative and qualitative research methodologies and determines the right approach for the challenge. Analyzes findings and/or selects/manages 3rd parties to complete these tasks. * Authors singular, incisive, and inspired creative briefs based on crystal clear insights * Leads and orchestrates inspired creative briefings and presents creative briefs for agency/client approval * Partners with account management and creative leadership to shepherd briefs throughout the process * Inspires and guides creative concepts to meet strategic goals * Partners with account management to develop annual marketing strategies and plans * Invites and champions open, explorative dialogue with all agency colleagues on behalf of the clients business * Leads, when appropriate, the development of Proposals and/or Statements of Work; serve as a sounding board for approaches and solutions to quickly respond to opportunities and ensure Agencys competitiveness * Develops agency intellectual strategic property (articles, white papers, etc.) * Establishes themselves as a thought leader with regard to public speaking forums, conferences and associations * Ensures proper training in strategic development of all direct reports * Mentors junior staff members on crafting and applying insights to work, tools and processes Professional Skills and Attributes * Evidence of success in developing brand positioning strategies or platforms, getting them approved by clients/key stakeholders, and delivering in market through communication or product development efforts * Displays a natural curiosity about consumer behavior and insights, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment * Established record of building and cultivating strong collaborative relationships across departments and key client partners to consistently elevate the quality of thinking * Quantitative and qualitative research expertise * Excellent communication skills: writing, verbal, and large-group presentations. Able to author effective strategy documents and client presentations * Highly self-motivated and excellent attention to detail * * Able to analyze various sources of data and draw actionable insights * Able to initiate and manage research and data vendor relationships * Demonstrates an advanced understanding of how brand strategy should be used to guide integrated campaign development * Proven track record of recognizing and being able to nurture good ideas (that arent always their own) * Strong facilitation skills and ability to lead a diverse team to a common goal * Knowledge driven person who excels at knowing / applying macro business and industry drivers, consumer insights, emerging consumer trends, and gaps within the competitive environment Qualifications: * Bachelors degree or equivalent experience minimum * Experience: 8+ years in Brand Strategy or Account Planning roles * Must have agency experience * Preferred experience leading marketing strategy efforts for clients across different business verticals (i.e., CPG, retail, healthcare, travel & tourism, B2B)|
||Memphis TN 05/17/2018 Odenis seeking an account director/strategist. The role is both strategist and provider of high-quality account service. This professional will serve as account team leader with responsibility for service, growth, and development of Fortune 1,000 clients. The ideal candidate will demonstrate the ability to gather information about a client problem or opportunity, assess the situation, and develop or lead the development of a marketing plan to solve the problem or leverage an opportunity. RESPONSIBILITIES * Provides direction and guidance to clients in developing brand strategies. * Serves as lead strategist in planning and implementing traditional and digital communications and tools to strengthen and grow the brand. * Collaborates with creative and technology leads to deliver solutions that are on target with client needs and expectations. * Possesses strong strategic and negotiation skills, with the ability to plan and present agency work/proposals and rationale. * Stays apprised of client brands, business goals, and competitive landscape, as well as trends in branding and marketing. * Proactively communicates with team and clients to gather information, provide project updates, and obtain feedback and approvals. * Develops, builds, and maintains relationships with clients at multiple levels, particularly with decision makers. * Participates in Odens targeted business development process. * Leverages expertise, skills, and experience to develop and grow account team skills and abilities. * Takes overall responsibility for account financial management and performance. QUALIFICATIONS Education * Bachelors degree in marketing, communications, PR, advertising, or related field. Masters preferred. Experience * Ten+ years professional marketing experience; a proven record of accomplishment leading and developing account teams. * Agency experience essential. * Demonstrated ability to develop, write, and present marketing plans and strategic communications effectively. * Experience delivering marketing communication solutions in a B2B environment. * Proven record of accomplishment of building and sustaining client relationships. * Proficiency in current business communication technologies.|
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|Digital Content Student, Summer...||Penn State University (Penn State University)
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